CONTENT SPECIALIST

State Bank of India (SBI); Mumbai, Navi Mumbai; On-site; INR 1,800,000 - 1,900,000; Part time

Job summary

State Bank of India (SBI) invites applications for a Specialist Cadre Officer on a contract basis, with a posting in Mumbai and Navi Mumbai. The engagement is for up to 5 years with renewal discretion by the bank.

The role centers on content production, digital marketing, and MarTech operations across channels, requiring 5–7 years in related roles and a Bachelor's degree in Marketing/Communication/Journalism/Advertising or a related field.

Qualifications

• Bachelor’s degree in Marketing/Communication/Journalism/Advertising or related field.
• 5–7 years of hands‑on content/digital roles, preferably in financial services or regulated industries.
• Experience with CMS platforms and marketing automation tools; familiarity with SEO, social, and email marketing.

Responsibilities

• Create and manage brand-aligned content across digital, social, web, email, and offline channels.
• Coordinate with internal teams and agencies to ensure timely delivery of content and assets.
• Support MarTech deployment, performance tracking, and asset governance.

Skills

Content production

MarTech platforms

SEO

Project management

Communication skills

Regulatory awareness

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

ENGAGEMENT OF SPECIALIST CADRE OFFICER ON CONTRACT BASIS

• (ADVERTISEMENT NO: CRPD/SCO/2026-27/24)
• ONLINE REGISTRATION OF APPLICATION & PAYMENT OF FEES: FROM 30.09.2026 TO 21.10.2026
• Type of Post : - Contractual
• Vacancies : - 1
• Age as on 31/08/2026 : 25-40 yrs.
• Suggested place of posting : Mumbai & Navi Mumbai

Educational Qualification (As on 31.08.2026) : -

• Mandatory Qualifications: Bachelor's degree in Marketing / Communication / Journalism / Advertising, or a related field.Preferred Certifications: Certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications, or related disciplines will be preferred.

Mandatory Post Qualification Experience (As on 31.08.2026) : -

• 5-7 years of hands-on experience in content production, digital operations, or creative coordination roles, ideally in financial services or other regulated industries.Practical experience working within a MarTech-driven environment (e.g., CMS, marketing automation, analytics tools).Experience managing operational aspects of content/creative campaigns across digital channels.

Specific Skills : -

• Strong written and verbal communication skills in English. Proficiency in Indian languages is a plus.Proficiency in CMS Platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).Good understanding of digital marketing practices (SEO, social, email).Strong organizational and project management skills, with the ability to juggle multiple priorities.Process-oriented, detail-focused, and quality-driven.Awareness of the regulatory framework for financial services is an advantage.

Job Profile (Detail description of Role, Responsibilities and Functions) : -

• Responsible for creating and managing brand-aligned content across digital, social, web, email, video, in-app and offline channels. The role involves translating business briefs into clear customer communication, supporting campaign ideation, coordinating with internal teams and agencies, and ensuring timely delivery of content and creative assets.The role also includes reviewing and refining content for accuracy, consistency, compliance and impact, while supporting content calendars, MarTech deployment, performance tracking and asset governance.

KRAs Of the Post : -

• I. Content Production & Coordination Execute and coordinate the end-to-end production of high-quality, engaging content across formats such as website copy, blog posts, social media updates, email campaigns, video scripts, infographics, landing pages, and in-app p. messaging. Manage content production workflows from brief to delivery, ensuring adherence to timelines and Quality standards. Ensure content is optimized for SEO and aligned with digital marketing best practices. Maintain and update the content calendar in coordination with internal stakeholders, ensuring alignment with overall marketing and campaign plans. Review, regularize, and manage assets as per content governance guidelines to ensure consistency and quality across channels.
• II. Creative Asset Execution & Optimization Coordinate the creation and deployment of digital marketing assets, working closely with internal teams, designers, external agencies, and videographers to ensure brand alignment and creative excellence. Support the review and approval process of creative assets, ensuring compliance with brand standards and campaign objectives. Execute A/B testing of content and creative variations and provide performance insights for optimization. Manage digital asset libraries to ensure assets are well-organized, accessible, and properly tagged.
• III. MarTech Platform Operations Operate content deployment and delivery of content within MarTech platforms. Track and monitor content and creative performance using analytics tools and prepare reports with actionable insights to support optimization strategies.IV. Workflow, Compliance & Vendor Coordination Coordinate cross-functional content and creative execution with product, sales, and marketing teams to ensure alignment and accuracy. Work with compliance teams to ensure marketing materials meet all regulatory and policy. Manage day-to-day interactions with vendors and partners to ensure timely, high-quality deliverables in line with project requirements.Any other work assigned by the reporting authority.

Annual CTC Range : - Upto Rs 19 lacs

Contract Period : - 5 Years (Contract Period is initially for 3 years and further renewable for 2 more years at the discretion of the bank)