Content Writer – Specialist

Experienzing; Chennai District; On-site; INR 300,000 - 500,000; Full time

Job summary

Experienzing is seeking a Content Writer - Specialist to develop platform-appropriate content that reflects each client’s voice and campaign goals. You will craft engaging material for social, websites, and campaigns, while adhering to deadlines and brand guidelines.

The role requires strong storytelling, research skills, and attention to detail, with the ability to write for diverse industries and formats and to manage multiple projects simultaneously.

Qualifications

• Bachelor’s degree in English, journalism, communications, or a related field.
• 0-2 years of content writing experience in an agency or in-house marketing team.
• Portfolio showcasing versatility across platforms like social media, blogs, websites, and ad copy.

Responsibilities

• Content Creation for Digital Platforms: follow client briefs, brand guidelines, and platform requirements.
• Research and Trend Analysis for Content Optimization: stay updated on industry trends and audience preferences.
• Editing and Proofreading: ensure consistent tone, grammar, and style with minimal revision rounds.

Skills

English writing

Versatile writing

Editing & proofreading

Research skills

Time management

SEO awareness

Google Workspace

Notion

Social media tools

Education

Bachelor’s degree in English

Tools

Google Workspace

Notion

Social media publishing tools

Job description

Job Title: Content Writer - Specialist

Department: Content & Copy

Reports To: Content Lead / Pod Manager

Experience: 0-2 years

Position Summary

The Content Writer - Specialist is responsible for developing high-quality, platform-appropriate content that aligns with each client’s unique brand voice, audience expectations, and campaign objectives.

This role demands creativity, research acumen, and attention to detail to deliver engaging digital content that performs across social media, websites, campaigns, and more.

The ideal candidate has a flair for storytelling, the discipline to adhere to deadlines and guidelines, and the versatility to write for a range of industries and formats.

Key Responsibility Areas (KRAs)

1. Content Creation for Digital Platforms

• Ensure adherence to client brief, brand guidelines, and platform requirements
• Collaborate with the Client Success team to understand client objectives and target audience
• Develop high-quality written content for monthly calendars, performance campaigns, websites, and other digital assets

2. Research and Trend Analysis for Content Optimization

• Stay updated on industry trends, emerging technologies, and changes in consumer behavior
• Research competitors and industry leaders to identify content gaps and opportunities
• Monitor and propose innovative content ideas based on social media trends and audience preferences

3. Editing and Proofreading

• Ensure consistency in tone, grammar, and language for every client, in line with their branding
• Create and deliver content with less than 5% changes in feedback rounds
• Ensure adherence to the editorial style guide across all output

Required Skills and Competencies

• Excellent command of English with strong written communication skills
• Versatility in writing across different tones, formats, and industries
• Attention to detail and a strong grasp of grammar and style
• Ability to research unfamiliar topics and simplify complex information
• Strong time management skills and ability to meet multiple deadlines
• Familiarity with SEO and content optimization techniques (preferred)
• Proficiency in using Google Workspace, Notion, and social media publishing tools (preferred)

Education and Experience

• Bachelor’s degree in English, Journalism, Communications, or a related field
• 0-2 years of content writing experience in an agency or in-house marketing team
• Portfolio showcasing versatility across platforms like social media, blogs, websites, and ad copy