Content Specialist

Ikea Ab; Bengaluru; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

IKEA Bengaluru is seeking a skilled content strategist to develop and manage content across marketing channels, ensuring alignment with brand identity and business goals. You will work with agencies and cross-functional teams to deliver high-quality content.

You will translate customer insights into compelling content, stay ahead of trends, measure performance, and evolve campaigns across social, loyalty programs, ORM, and activations while upholding IKEA's tone of voice and culture.

Qualifications

• Experience in content strategy across multiple marketing channels.
• Strong storytelling and copywriting skills.
• Familiar with IKEA brand, culture, values, tone of voice and consistent brand communication.

Responsibilities

• Develop and deliver relevant, engaging and effective content aligned with IKEA's marketing and business objectives.
• Plan and execute content across marketing channels and touchpoints, including campaigns, social media, loyalty, ORM and activations.
• Ensure all content reflects the IKEA brand identity, tone of voice, culture and values.
• Translate business and marketing objectives into clear and compelling content and creative solutions.
• Lead and coordinate integrated, multichannel marketing initiatives to create a consistent customer experience.
• Work closely with agencies and external partners, providing clear direction, feedback and managing timelines and deliverables.
• Collaborate with Marketing teams, other functions and global IKEA teams to develop locally relevant content while following global brand direction.
• Act as a custodian of content quality and brand consistency across channels.
• Use content and business performance data to identify opportunities, optimize communication and improve results.
• Identify new opportunities through emerging platforms, technologies, cultural trends and customer behaviors.
• Share knowledge, collaborate with colleagues and contribute to an inclusive, high-performing team while living IKEA values.

Skills

Content strategy

Copywriting

Storytelling

Brand voice

Social media

Analytics

Cross-functional teams

Agency collaboration

Job description

Who you are

• You have strong experience in content strategy, development and management across multiple marketing channels.
• You have a deep understanding of social media, digital platforms, audience behavior and integrated marketing campaigns.
• You are a strong storyteller with good copywriting, editing and creative thinking skills.
• You understand the IKEA brand, culture, values, tone of voice and the importance of consistent brand communication.
• You are customer-focused and able to turn customer, cultural and business insights into relevant content solutions.
• You are comfortable working with agencies, external partners and cross-functional teams to deliver high-quality content.
• You use data, insights and performance results to improve content effectiveness and achieve business objectives.
• You are curious about new trends, technologies, platforms, content formats and changing customer behaviors.
• You are collaborative, proactive and motivated by creating customer value and contributing to the wider IKEA business.

Your responsibilities

• Develop and deliver relevant, engaging and effective content aligned with IKEA's marketing and business objectives.
• Plan and execute content across marketing channels and touchpoints, including campaigns, social media, loyalty, ORM and activations.
• Ensure all content reflects the IKEA brand identity, tone of voice, culture and values.
• Translate business and marketing objectives into clear and compelling content and creative solutions.
• Lead and coordinate integrated, multichannel marketing initiatives to create a consistent customer experience.
• Work closely with agencies and external partners, providing clear direction, feedback and managing timelines and deliverables.
• Collaborate with Marketing teams, other functions and global IKEA teams to develop locally relevant content while following global brand direction.
• Act as a custodian of content quality and brand consistency across channels.
• Use content and business performance data to identify opportunities, optimize communication and improve results.
• Identify new opportunities through emerging platforms, technologies, cultural trends and customer behaviors.
• Share knowledge, collaborate with colleagues and contribute to an inclusive, high-performing team while living IKEA values.

Together as a team

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co‑workers informed, engaged and connected in a constantly changing business environment.

Studies show that members of underrepresented communities don't apply for jobs unless they're 100% 'qualified'. If this is part of the reason you hesitate to apply, we like you to reconsider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.

From: 'Why Women Don't Apply for Jobs Unless They're 100% Qualified' by Tara Sophia Mohr, August 2014