Content Marketing Manager

Onsurity; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Onsurity is building a new-age approach to employee health and insurance, and seeks a Content Marketing Manager to drive a content engine across SEO, brand, sales enablement and demand generation. You will own content strategy across blogs, long-form content, case studies and thought leadership, while building content across the funnel from awareness to conversion.

The role requires 4–7 years of experience in content marketing or B2B marketing, excellent writing and a strong SEO background.

Qualifications

• 4–7 years of experience in content marketing, content strategy, editorial or B2B marketing.
• Excellent writing, research and storytelling skills.
• Strong understanding of SEO, keyword research and search intent.
• Experience using SEMrush and Google Search Console.
• Ability to simplify complex topics and write for business audiences, including HR leaders and CXOs.
• Strong analytical and problem-solving mindset.
• Excellent stakeholder management and cross-functional collaboration skills.
• AI-first mindset — comfortable using AI to improve research, ideation, creation, optimisation and content workflows.
• Strong ownership mindset — a go-getter who identifies opportunities and gets things done without waiting for instructions.

Responsibilities

• Own Onsurity's content strategy across blogs, articles, long-form content, case studies, thought leadership and sales enablement.
• Build content across the funnel — from awareness and organic acquisition to consideration and conversion.
• Identify content opportunities based on customer insights, business priorities, industry trends and competitor analysis.
• Work with internal teams and subject matter experts to turn complex topics into clear, compelling content.

Skills

Content strategy

Content marketing

Editorial

B2B marketing

Writing & storytelling

Stakeholder management

Cross-functional collaboration

AI-first mindset

Tools

SEMrush

Google Search Console

Google Analytics

Job description

Joining: Immediate joiners preferred

About Onsurity

Onsurity is building a new-age approach to employee health and insurance, making insurance simpler, more accessible and relevant for modern businesses and their employees.

We are looking for a Content Marketing Manager who can build content as a growth engine — across SEO, brand, sales enablement and demand generation.

What You'll Do

• Own Onsurity's content strategy across blogs, articles, long-form content, case studies, thought leadership and sales enablement.
• Build content across the funnel — from awareness and organic acquisition to consideration and conversion.
• Identify content opportunities based on customer insights, business priorities, industry trends and competitor analysis.
• Work with internal teams and subject matter experts to turn complex topics into clear, compelling content.

SEO & Organic Growth

• Build and execute an SEO-led content strategy to grow organic traffic and qualified leads.
• Conduct keyword research, identify content gaps and build topic clusters around priority business areas.
• Hands-on experience with SEMrush, Google Search Console and Google Analytics.
• Track content performance and continuously optimise existing content for rankings, traffic and conversions.
• Stay updated on AI search, GEO/AEO and how LLMs are changing content discovery.

Sales & Business Enablement

• Work closely with Sales and Business teams to understand customer pain points, objections and use cases.
• Create case studies, one-pagers, sales decks, product explainers, industry reports and other content that helps Sales convert prospects.
• Develop thought leadership around insurance, employee benefits, HR, healthcare and the future of work.

Cross-functional Collaboration

• Partner closely with Product Marketing, SEO, Growth, Sales, Design and Leadership.
• Bring customer and market insights back into the content strategy.
• Manage projects independently from brief to execution and measurement.

What We're Looking For

• 4–7 years of experience in content marketing, content strategy, editorial or B2B marketing.
• Excellent writing, research and storytelling skills.
• Strong understanding of SEO, keyword research and search intent.
• Experience using SEMrush and Google Search Console.
• Ability to simplify complex topics and write for business audiences, including HR leaders and CXOs.
• Strong analytical and problem-solving mindset.
• Excellent stakeholder management and cross-functional collaboration skills.
• AI-first mindset — comfortable using AI to improve research, ideation, creation, optimisation and content workflows.
• Strong ownership mindset — a go-getter who identifies opportunities and gets things done without waiting for instructions.

Good to Have

• Experience in insurance / insurtech / healthcare / fintech / employee benefits.
• Experience in a high-growth startup or B2B technology company.
• Understanding of GEO, AEO and LLM-driven search.
• Experience building content-led demand generation programs.

What Success Looks Like

You will help Onsurity build a strong content engine that grows organic traffic, strengthens our brand authority, enables Sales and contributes directly to business growth.

If you believe content is more than just writing — it's about deep thinking, customer understanding, distribution and measurable impact — we'd love to hear from you.