Content Marketing - Insurance

Raise Financial Services; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Raise Financial Services is expanding its Mumbai growth team to drive SEO-led growth for Dhan and other fintech products. We seek a hands-on SEO professional who can own end-to-end strategies, improve on-page and technical performance, and collaborate with product, design and engineering squads.

You will conduct regular audits, implement structured data and ASO for mobile apps, track KPIs with Google Search Console, GA4, and Tag Manager, and use Ahrefs/SEMrush for research and benchmarking in a

Qualifications

• 2+ years of hands-on SEO experience in product or fintech
• Strong technical SEO fundamentals and performance metrics
• Working knowledge of HTML, CSS, JS, and frameworks like React or Angular
• Familiarity with CMS platforms such as WordPress or Ghost
• Practical knowledge of ASO strategies and tools
• Excellent analytical skills with a proactive growth mindset
• Ability to work independently, take initiative, and drive outcomes
• Experience in fintech, stockbroking, or financial products is a strong plus
• Ability to collaborate with product and engineering teams in agile environments

Responsibilities

• Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization.
• Analyze and improve website performance based on Google Lighthouse, PageSpeed Insights, and Core Web Vitals.
• Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics.
• Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking.
• Implement structured data, schema markup, and internal linking strategies.
• Optimize app listings through App Store Optimization (ASO) for both Google Play and Apple App Store.
• Track and report performance using tools like Google Search Console, GA4, Google Tag Manager, and Google Play Console.
• Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis.
• Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends.
• Take full ownership of SEO planning, execution, and cross-functional coordination with content, design, tech, and product teams.

Skills

SEO

Technical SEO

Analytics

HTML/CSS/JS

CMS (WordPress)

ASO

Growth mindset

Agile collaboration

Tools

Ahrefs

SEMrush

SimilarWeb

AppTweak

Google Search Console

GA4

Google Tag Manager

Google Play Console

Job description

Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching an Investment & Trading platform - Dhan (www.dhan.co) in November 2021.

As a part of the growth team at Raise, you will work closely with the SEO Lead on organic acquisition initiatives. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search channels. You will also manage all SEO campaigns in order to maximize ROI.

If you are someone who is passionate about financial services and fintech products in India wherein you feel the customers should get the best possible experience then you are looking at the place where you should apply.

Expected Responsibilities:

• Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization.
• Analyze and improve website performance based on Google Lighthouse, PageSpeed Insights, and Core Web Vitals.
• Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics.
• Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking.
• Implement structured data, schema markup, and internal linking strategies.
• Optimize app listings through App Store Optimization (ASO) for both Google Play and Apple App Store.
• Track and report performance using tools like Google Search Console, GA4, Google Tag Manager, and Google Play Console.
• Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis.
• Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends.
• Take full ownership of SEO planning, execution, and cross-functional coordination with content, design, tech, and product teams.

What We’re Looking For:

• 2+ years of hands‑on experience in SEO, preferably in a product or fintech company.
• Strong grasp of technical SEO fundamentals and performance metrics.
• Working knowledge of HTML, CSS, JS, and frameworks like React or Angular.
• Familiarity with CMS platforms such as WordPress, Ghost, or others.
• Practical knowledge of ASO strategies and tools.
• Excellent analytical skills with a proactive mindset toward growth.
• Ability to work independently, take initiative, and drive outcomes.
• Experience or interest in the stock market, investing, or trading is a strong plus.
• Having worked in a fintech, stockbroking, or financial product environment.
• Ability to collaborate with product and engineering teams in agile environments.

Location: Goregaon West, Mumbai (Preference will be given to candidates residing in Mumbai's Western suburbs.)

If you believe in making great first impressions and enjoy being at the center of workplace energy, we’ll love to hear from you.

Why Join Raise?

We’re a certified Great Place to Work, and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, you’ll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy.

Our Values & Culture

We look for people who:

• Are obsessed with customer satisfaction.
• Respect their work, teammates, and users.
• Value speed, humility, and thoughtful action.
• Are hands‑on regardless of role or title.
• Embrace ownership, discipline, and an entrepreneurial spirit.
• Believe in less talk, more execution.
• Are passionate about the work they do.

Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.

About Raise Financial Services

We are building technology led financial products and infrastructure for India’s top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.