Content Marketer

Tipstat®; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tipstat seeks its first dedicated marketing hire to own how our B2B product shows up, primarily through organic content on X and Instagram. You’ll shape our voice, build an audience from the ground up, and turn content into a real growth channel.

Paid ads exist as a secondary lever and organic is the main game. You'll work directly with the founders, sit close to the product, and have the freedom and responsibility to figure out what works, while experimenting and iterating in a fast-paced

Qualifications

• 2-5 years of experience in content, social, or growth marketing.
• Proof you've done this before with posts, threads, and numbers.
• You write well in public; provide links to writing samples.
• You have taste and can name favorite B2B accounts on X.
• Founder energy: eager to learn the product deeply and own outcomes.
• Comfort being on camera or ghostwriting for founders.

Responsibilities

• Own our presence on X and Instagram end-to-end – strategy, writing, posting, engaging, iterating.
• Develop a sharp, distinctive point of view and turn it into threads, posts, carousels and short-form video.
• Ghostwrite and amplify content for the founders to boost B2B growth.
• Talk to customers regularly, sit in on sales calls, read tickets to understand buyers.
• Experiment constantly, track what's working, and double down on it.
• Use paid sparingly to amplify proven organic content.
• Help identify other channels worth expanding into (LinkedIn, YouTube, newsletters, communities).

Skills

content marketing

social media marketing

growth marketing

Tools

Figma

Canva

Video editing basics

Job description

We're looking for our first dedicated marketing hire to own how our B2B product shows up in the world - primarily through organic content on X and Instagram (and wherever else our buyers actually hang out). This isn't a "post 3 times a week and check the box" role. You'll shape our voice, build an audience from the ground up, and turn content into a real growth channel.

Paid ads exist as a secondary lever. Organic is the main game.

You'll work directly with the founders, sit close to the product, and have the freedom (and responsibility) to figure out what works.

What you'll do

• Own our presence on X and Instagram end-to-end - strategy, writing, posting, engaging, iterating
• Develop a sharp, distinctive point of view for the brand and turn it into threads, posts, carousels, short-form video, and whatever format the channel rewards
• Ghostwrite and amplify content for the founders (a big part of B2B organic growth is founder-led)
• Talk to customers regularly - sit in on sales calls, read support tickets, understand the buyer deeply enough to write things that actually resonate
• Experiment constantly. Track what's working. Double down on it.
• Use paid sparingly to amplify organic posts that are already proving themselves
• Help us figure out which other channels (LinkedIn, YouTube, newsletters, communities) are worth expanding into

What we're looking for

• 2-5 years of experience in content, social, or growth marketing
• Proof you've done this before - you've personally grew a B2B product, brand, or your own account from near-zero to a real, engaged audience. We want to see the actual posts, threads, and numbers.
• You write well in public. This is non-negotiable. Send us links to things you've written that you're proud of.
• You have taste. You can name your favorite B2B accounts on X and articulate what makes them good.
• Founder energy. You're excited to learn the product deeply, talk to customers, and own outcomes - not just execute a content calendar someone else built.
• Comfort being on camera or ghostwriting for those who are. One of these has to be true.

Nice to have

• Experience with B2B SaaS specifically
• A personal audience on X, LinkedIn, or YouTube
• Basic comfort with design tools (Figma, Canva) and short-form video editing
• Familiarity with paid social as an amplifier (not a primary skill, but useful)