B2B Social Media & Content Manager

My Digital Shelf; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

My Digital Shelf is seeking a B2B Social Media & Content Manager to own our content and social presence with LinkedIn at the heart of the strategy.

You'll craft content calendars, publish engaging posts, and work with leadership to develop thought leadership and industry insights. You will track trends, optimize campaigns, and repurpose content across channels to drive leads and engagement.

Qualifications

• 5–6 years of B2B experience in social media or content marketing.
• Strong hands-on experience managing LinkedIn for a B2B brand.
• Excellent copywriting, storytelling and content strategy skills.
• Experience writing blogs, email campaigns and thought leadership content.
• Ability to research competitors and industry trends to inform content.

Responsibilities

• Own end-to-end LinkedIn and social media content strategy and execution.
• Build content calendars and campaigns aligned with marketing goals.
• Create and publish posts, carousels, videos, polls, thought leadership and industry content.
• Monitor engagement and audience behavior to optimize content.
• Turn complex topics into simple, engaging stories for B2B audiences.
• Develop hooks, headlines, CTAs and campaign messaging.

Skills

LinkedIn

Content Strategy

Copywriting

B2B Marketing

Campaign Mgmt

Analytics

Job description

We're looking for a B2B Social Media & Content Manager who can own our content and social presence end-to-end, with LinkedIn at the heart of the strategy.

If you're a strong writer, understand B2B audiences, know what makes content stand out, and constantly look at competitors and industry trends to find a better angle — we'd love to hear from you.

What You'll Do

• Own the end-to-end LinkedIn and social media content strategy and execution.
• Build content calendars and campaigns aligned with business and marketing goals.
• Create and publish posts, carousels, videos, polls, thought leadership and industry content.
• Monitor engagement, trends and audience behavior and continuously optimize content.
• Write high-quality B2B content including LinkedIn posts, blogs, articles, newsletters and email campaigns.
• Turn complex industry topics into simple, engaging and relevant stories.
• Develop compelling hooks, headlines, CTAs and campaign messaging.
• Repurpose content across social, email, website and other channels.

Content Strategy & Thought Leadership

• Develop content pillars and an overall B2B content strategy.
• Work with leadership and subject-matter experts to create thought leadership and industry insights.
• Develop content around customer challenges, trends, research, events, webinars and emerging topics.
• Help strengthen the company's voice and authority within the industry.

Competitor & Trend Research

• Regularly analyse competitor LinkedIn pages, websites, newsletters and campaigns.
• Track industry leaders, creators and emerging content trends.
• Identify content gaps and opportunities.
• Turn relevant trends and industry conversations into timely, differentiated content.
• Develop concepts, scripts and talking points for videos and interviews.
• Interview leadership, subject-matter experts, customers and industry professionals.
• Turn webinars, events and interviews into multiple content assets.
• Collaborate with designers and video editors to execute content.
• Track reach, engagement, audience growth, website traffic, leads and email performance.
• Identify what's working, what's not and continuously improve the content strategy.

What We're Looking For

• 5–6 years of B2B experience in social media, content marketing, digital marketing or a similar role.
• Strong hands‑on experience managing LinkedIn for a B2B brand.
• Excellent copywriting, storytelling and content strategy skills.
• Experience writing blogs, email campaigns and thought leadership content.
• Strong understanding of B2B audiences and social media trends.
• Experience with competitor research and content benchmarking.
• Ability to work with leadership and subject-matter experts.
• Strong execution, project management and communication skills.
• Portfolio of B2B content/social work is highly preferred.
• Experience in B2B SaaS, Technology, eCommerce, Retail, Data & Analytics, Consulting or Professional Services is a plus.

The Person We're Looking For

• You're curious, creative, proactive and commercially minded.
• You don't wait for a brief to tell you what to post. You see an industry trend, spot an opportunity, develop the angle, create the content, publish it and measure the result.
• Most importantly, you understand that B2B content doesn't have to be boring.
• If you look at a competitor's content and think: “We can do this better” — we want to hear from you.