Content Lead [Writer-Director] - YAAS

Aeos Games; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

YAAS seeks a content lead to manage and grow one IP, driving creative strategy, scripts, and performance with a focus on audience growth across platforms. You will shape formats, tone and pillars while coordinating with production, strategy, and sound design teams.

Collaborating across pods, you will ensure creative alignment with brand voice and growth plans, leveraging cross-functional partnerships to deliver compelling content.

Responsibilities

• Own channel growth end-to-end: strategy, channel management, script development, performance tracking, and team coordination
• Write and arrive at content formats tailored to brand tone, voice and growth plans of the channels
• Set creative direction: establish tone, content formats, storytelling frameworks, and content pillars for your pod
• Collaborate cross-functionally: work with production, strategy, sound design and other pods to ensure creative alignment

Skills

Creative leadership

Content strategy

Script development

Performance tracking

Team coordination

Cross-functional collaboration

Job description

About YAAS

YAAS is a content and media studio building some of India's most ambitious creator-led IPs. We work at the intersection of storytelling, brand, and culture, producing content that reaches millions across YouTube, Instagram, and beyond.

Role Overview

A content lead at YAAS is responsible for the creative management, growth and retention of one IP.

Key Expectations

• Own channel growth end-to-end: Creative strategy, channel management, script development, performance tracking, and team coordination
• Write and arrive at content formats tailored to brand tone, voice and growth plans of the channels
• Set creative direction: Establish tone, content formats, storytelling frameworks, and content pillars for your pod
• Collaborate cross-functionally: Work with production, strategy, sound design and other pods to ensure creative alignment

Key words

• IP - An Instagram/Youtube channel that we run for a brand. It could be an organic IP where we start the channel with 0 followers. It could also be a brand channel in some cases. Either ways we are responsible to make the brand relevant by turning their online presence into that of a relatable creator channel which is informative/entertaining.
• Pod - You will be writing on one to two channels. A pod will usually have a content lead and a a creative engineer

Here’s the detailed JD for the role.