Creative Production Analyst

Accenture; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Accenture is seeking a Creative Production Analyst to drive B2B digital plans and operationalize them on the B2B platform. The role requires delivering insights, dashboards, and data-driven reporting to support growth across End Markets.

The candidate should have 3–5 years of experience in digital operations, with a strong background in E-commerce and Digital Marketing, analytics, and CRM tooling. A Master/Bachelor’s in Digital Marketing is preferred.

Qualifications

• 3-4 years of experience in B2B/B2C digital operations (B2B preferred).
• Experience in E-commerce & Digital Marketing.
• Strong understanding of digital platform management, CRM tools, and operational workflows (Adobe Commerce preferred).
• Experience using Google Analytics and Google Tag Manager to track and analyze KPI performance.
• Ability to analyse real time data and generate insights.
• Experience coordinating with cross-functional teams and above market collaboration.

Responsibilities

• Support B2B digital operations and align plans with End Markets.
• Deliver B2B reports and insights, maintain dashboards and provide data-driven reporting.
• Ensure data reflection in the platform and assist with data/reporting extraction.
• Support CRM setup, customer segmentation, journey planning, and content targeting.
• Ensure governance and meet service level agreements for B2B platform.

Skills

E-commerce

Digital Marketing

Digital platform management

CRM tools

Analytics

Education

Master/Bachelor’s degree in Digital Marketing

Data Analytics certification

Tools

Adobe Commerce

Job description

Skill required:

Marketing Operations - Content Creation

Designation:

Creative Production Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

This role requires a strong understanding on B2B Digital Plans and able to operationally execute the plan through the B2B platform. He/She needs to bring the right B2B insights and learnings to support the planning process. This role need to ensure the objective, functionality and processes are align with organization objective to support business growth and engagement.

What are we looking for?

Experience Required

• Minimum 3-4 years of working experience in B2B/B2C digital operations (B2B preferred)
• Experience in E-commerce & Digital Marketing
• Strong understanding of digital platform management, CRM tools, and operational workflows (Adobe Commerce preferred)
• Experience using Google Analytics and Google Tag Manager to track and analyze KPI performance
• Ability to analyse real time data and generate insights
• Experience in coordinating with cross-functional teams and above market way of work

Technical / Functional / Leadership Skills Required

• Strong understanding of digital platform management, CRM tools, and operational workflows (Adobe Commerce experience preferred)
• Strong attention to detail and ability to manage multiple above markets & projects in a fast-paced environment
• Ability to analyse real time data and generate actionable insights (Proven Analytics background/certification)
• Excellent stakeholder management and cross-functional & above market collaboration skills

Education / Qualifications / Certifications Required

• Master/Bachelor’s degree in Digital Marketing
• Certification with Data Analytics preferred

Roles and Responsibilities

Have good understanding of organization B2B Digital Channel Strategy and Priorities. This role is responsible in supporting the B2B digital operation. Post finalization of B2B cycle plan, this role needs to understand and take over the plan and execute through the platform. Activities he/she needs to oversee would be based on functionality applicable for the End Markets, such as:

• Co-ordination with content development team to ensure right contents are being delivered and aligned with End Market as per cycle brief and adapted in line with B2B Digital touchpoint
• Responsible for delivering B2B reports and insights in line with End Market plans, KPIs, and platform functionalities, including data extraction, maintains daily updated dashboards and providing insights on user behaviour and performance, while supporting EMs with timely, data-driven reporting for decision-making
• Require to ensure data reflection in the platform and support data/reporting extraction when needed
• Responsible on B2B data & reporting requirements, CRM setup, Customer segmentation, journey planning, and content targeting and collaborate with B2B Admin Team to support the requirements to deliver on time in full
• Ensure all required governance are obtained prior to upload and execution on the B2B platform & meet service level agreements

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