Content Designer

Garden City Games; Arishinakunte; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Garden City Games in Bangalore (Hybrid) is seeking a Content Designer to craft engaging, narrative-driven experiences for casual games. You will shape gameplay through storytelling, structured progression, and immersive content that sustains long-term player engagement.

The role requires 3–5 years in game content design, a design-related degree, and strong collaboration across cross-functional teams. Join a studio that values creativity, detail, and inclusive, player-centric design.

Qualifications

• 3–5 years of experience in game content design, preferably casual titles.
• Bachelor’s degree in Design, Game Design, Interaction Design, or related field.
• Strong understanding of level design, progression systems, and gameplay mechanics.
• Proven ability to write engaging dialogues and narrative-driven content.

Responsibilities

• Design and develop engaging game content, levels, and player journeys for casual games.
• Create compelling dialogues, storylines, and narrative arcs across chapters and genres.
• Conceptualize and implement core gameplay scenarios and content systems aligned with game objectives.
• Design and balance levels and progression systems to enhance engagement, retention, and challenge.
• Collaborate with artists, developers, and QA to deliver cohesive game experiences.
• Iterate on content using player feedback, analytics, and testing insights.
• Ensure consistency in tone, storytelling, and gameplay across all content.

Skills

Level design

Narrative design

Player journey design

User-centered design

Collaboration & communication

Education

Bachelor's degree in Design/Game Design/Interaction Design

Job description

• Design and develop engaging game content, levels, and player journeys for casual games
• Create compelling dialogues, storylines, and narrative arcs across multiple chapters and genres
• Conceptualize and implement core gameplay scenarios and content systems aligned with game objectives
• Design and balance levels and progression systems to enhance engagement, retention, and challenge
• Collaborate closely with artists, developers, and QA teams to deliver cohesive and polished game experiences
• Participate in brainstorming sessions to generate new game concepts, features, and content ideas
• Apply user-centered design principles to improve gameplay experience and accessibility
• Iterate on content using player feedback, analytics, and testing insights
• Ensure consistency in tone, storytelling, and gameplay experience across all content

Key Responsibilities

• Design and develop engaging game content, levels, and player journeys for casual games
• Create compelling dialogues, storylines, and narrative arcs across multiple chapters and genres
• Conceptualize and implement core gameplay scenarios and content systems aligned with game objectives
• Design and balance levels and progression systems to enhance engagement, retention, and challenge
• Collaborate closely with artists, developers, and QA teams to deliver cohesive and polished game experiences
• Participate in brainstorming sessions to generate new game concepts, features, and content ideas
• Apply user-centered design principles to improve gameplay experience and accessibility
• Iterate on content using player feedback, analytics, and testing insights
• Ensure consistency in tone, storytelling, and gameplay experience across all content

Required Skills & Qualifications

• 3–5 years of experience in game content design, preferably in casual genres
• Bachelor’s degree in Design, Game Design, Interaction Design, or a related field
• Strong understanding of level design, progression systems, and gameplay mechanics
• Proven ability to write engaging dialogues and narrative-driven content
• Experience designing large volumes of levels or gameplay content with increasing complexity
• Strong critical thinking and problem-solving skills
• Familiarity with user-centered design approaches
• Strong collaboration and communication skills across cross-functional teams
• Ability to manage tasks effectively and contribute to project timelines

Experience

3–5 years

Location

Bangalore (Hybrid)

Content Designer (Games)

About Us

Garden City Games develops free-to-play mobile and social games enjoyed by millions worldwide. Based in Bangalore, our studio is home to over 100 talented professionals dedicated to creating exceptional gaming experiences across phones, tablets, and desktops.

Previously known as PopReach Games, the company was founded by leaders in the mobile games industry and manages a portfolio of globally recognized titles, with over 400 million lifetime downloads.

In 2024, Garden City Games became part of the Phoenix Games Group, gaining enhanced resources and global support while continuing our commitment to innovation, creativity, diversity, and inclusion.

We value team members who are passionate about games, have strong attention to detail, and can balance big-picture thinking with thoughtful execution. We’re looking for individuals who thrive in collaborative environments, bring fresh ideas, and are comfortable navigating ambiguity.

About The Role

We are looking for a passionate and detail-oriented Content Designer to craft engaging, narrative-driven experiences for casual games. This role blends creativity with systems thinking—ideal for someone who enjoys storytelling, progression design, and player-centric experiences.

You will play a key role in shaping gameplay through compelling narratives, structured progression, and immersive content that enhances long-term player engagement.