Content Creator - Hindi

WeRize; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

WeRize in Bengaluru is seeking a creative Content & Social Media Associate who can write engaging content, create videos, analyze campaign performance, and represent the brand on social platforms.

You will produce high-quality content in English and Hindi, manage social media across channels, plan videos and reels, tailor content to audience segments, and collaborate with marketing on campaigns and product launches.

Qualifications

• Excellent written and spoken communication in English and Hindi.
• Confident on camera and able to represent the brand in videos.
• Strong storytelling and content writing skills.
• Good understanding of social media platforms and content trends.
• Strong analytical mindset with the ability to interpret numbers.
• Proficient in Microsoft Excel or Google Sheets.

Responsibilities

• Create high-quality short-form and long-form content in English and Hindi for websites, blogs, emails, social media.
• Manage and grow WeRize's social media presence across platforms.
• Plan, script, and appear in brand videos, reels, and educational content in both English and Hindi.
• Understand customer personas and tailor content to different audience segments.
• Collaborate with the marketing team on campaign planning, branding, product launches, and research projects.
• Analyze campaign performance and derive actionable insights from data.
• Support content optimization for SEO and AI search.
• Continuously research market trends, competitors, and customer behavior to improve marketing effectiveness.

Skills

English

Hindi

Storytelling

Content writing

Social media

Analytics

Excel/Sheets

Digital marketing

Multitasking

Job description

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India’s largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India. WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd). This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt. banks. PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property , health and life insurance and investment products.

WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit. While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves. So, a pure digital model doesn’t work for this segment. WeRize has innovated on this front through its ‘Finance ki online dukaan (Social Shopify of Finance)’, a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide after sales support. These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.

Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on-the-ground financial services providers. Digital conversions among this target group are way lower when comparedto upper income customers in metros and hence pure digital CAC doesn’t workfor this segment. While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-fieldteams/branches to manage freelancers in every city. That resultsin very high CAC and operations costs for such companies. WeRize on the other hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only through its tech platform and without any feet-on-street team of its own. This results in highly profitable business model for Werize. To know more about the company, please visit: https://www.werize.com.

Role Description:

We are looking for a creative, data-driven, and energetic Content & Social Media Associate who is equally comfortable writing engaging content, creating videos, analyzing campaign performance, and representing the brand on social media.

If you enjoy storytelling, understand customer psychology, and love creating content that drives business results, we'd love to hear from you.

Key Responsibilities:

• Create high-quality short-form and long-form content in both English and Hindi for websites, blogs, WhatsApp, emails, social media, ads, and marketing campaigns.
• Manage and grow WeRize's social media presence across multiple platforms.
• Plan, script, and appear in brand videos, reels, and educational content in both English and Hindi.
• Understand customer personas and create content tailored to different audience segments.
• Collaborate with the marketing team on campaign planning, branding, product launches, and research projects.
• Analyze campaign performance, identify trends, and generate actionable insights using data.
• Support content optimization for SEO and AI search.
• Continuously research market trends, competitors, and customer behavior to improve marketing effectiveness.

Required Skills

• Excellent written and spoken communication in English and Hindi.
• Confident on camera and comfortable representing the brand in videos.
• Strong storytelling and content writing skills.
• Good understanding of social media platforms and content trends.
• Strong analytical mindset with the ability to interpret numbers and derive insights.
• Good working knowledge of Microsoft Excel or Google Sheets.
• Basic understanding of digital marketing, customer journeys, and marketing funnels.
• Ability to multitask, learn quickly, and thrive in a fast-paced startup environment.

Preferred Qualifications

• 1–3 years of experience in Content Marketing, Social Media Marketing, Digital Marketing, or a related field.
• Experience creating video content (Instagram Reels, YouTube Shorts, LinkedIn, etc.) is a plus.
• Experience with SEO, AI content tools, or performance marketing is an added advantage.