Consumer & Shopper Insights Team Lead

Capgemini; Maharashtra; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Capgemini is seeking a seasoned Consumer & Shopper Insights Team Lead to drive end-to-end insight delivery across global markets. You will lead multidisciplinary teams, govern research across typologies and journeys, and translate business questions into actionable insights and data-enabled solutions.

Responsibilities include managing primary/secondary research, trackers, and dashboards, while ensuring quality, compliance and knowledge governance across client programs.

Qualifications

• Bachelor's degree in Marketing, Business, Behavioural Science, Statistics, Economics, Psychology, Data Science or related field; postgraduate preferred.
• 12+ years of experience across Consumer Insights, Shopper Insights, Market Research, Foresight or related areas.
• Proven experience leading multidisciplinary teams and complex multi-market insight programmes.
• Strong experience in qualitative and quantitative research, tracking, segmentation and journey analytics.
• Experience managing research agencies, fieldwork, budgets, quality and compliance.
• Experience in regulated consumer industries; tobacco or NGP experience desirable.

Responsibilities

• Lead day-to-day governance and quality of consumer and shopper insight delivery, partnering with Tower Lead and senior stakeholders.
• Coordinate multidisciplinary work across typologies, demand spaces, journeys, insight and foresight, and data products.
• Translate business questions into rigorous research and technology-enabled insight solutions; ensure outputs are actionable and reusable.
• Embed consumer understanding into brand, category, innovation and activation decisions across global, cluster and market teams.
• Oversee supplier management, SOWs, budgets, fieldwork, quality and knowledge governance.

Skills

Team leadership

Consumer insights

Market research

Foresight

Behavioural analytics

Data analytics

Stakeholder management

Qualitative research

Quantitative research

Analytics platforms

Education

Bachelor's degree in Marketing/Business

Postgraduate qualification preferred

Job description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.Your RoleThe Consumer & Shopper Insights Team Lead is responsible for the day-to-day leadership, governance and quality of consumer and shopper insight delivery, partnering with the relevant Tower Lead and senior client stakeholders. The role leads multidisciplinary work across consumer typologies, demand spaces, consumer and shopper journeys, insight and foresight, primary and secondary research, continuous trackers, behavioural analytics, data products, reporting platforms and knowledge management.The role translates business questions into rigorous research, analytics and technology-enabled insight solutions; ensures outputs are actionable, compliant and reusable; and embeds consumer and shopper understanding into brand, category, innovation, experience and activation decisions across global, cluster and market teams.In this role you will play key role inConsumer typologies, demand spaces and typing tools.Consumer and shopper journey intelligence, behavioural drivers and pain-point analysis.Primary qualitative and quantitative research, secondary research and usability testing.Consumer trackers, brand equity diagnostics and post-launch measurement.Insight and foresight, trend taxonomies, scenario development and opportunity scanning.Data sourcing, ingestion, cleansing, enrichment, classification and quality governance.Insight platforms, dashboards, repositories, automation and advanced analytics.Shopper insight, point-of-sale effectiveness, channel behaviour and commercial activation support.Supplier, SOW, budget, fieldwork, quality, compliance and knowledge governance.Your ProfileBachelor's degree in Marketing, Business, Behavioural Science, Statistics, Economics, Psychology, Data Science or a related discipline; postgraduate qualification preferred.12+ years of experience across Consumer Insights, Shopper Insights, Market Research, Foresight, Behavioural Analytics, Data and Analytics or Consulting.Demonstrated experience leading multidisciplinary teams and complex, multi-market insight programmes.Strong experience across qualitative and quantitative research, continuous tracking, segmentation or typologies, journey analytics and insight storytelling.Experience managing research agencies, fieldwork, SOWs, budgets, quality and compliance.Experience in regulated consumer industries preferred; tobacco or NGP experience highly desirable.Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.Make it real | www.capgemini.com