Consumer Insights Executive

Plum; Thane; On-site; INR 350,000 - 550,000; Full time

Job summary

Plum in Thane is seeking an Executive - Consumer Insights who loves brands and people. You will listen to consumers, observe trends, and turn conversations into actionable insights that guide product development and marketing.

You will run focus groups, manage social listening, and connect consumer signals across reviews and market trends to inform GTM concepts and launches.

Qualifications

• 1-2 years of experience in Consumer Insights or Market Research.
• Curious about consumer behavior and trends.
• Excellent communication and teamwork.
• Comfort with Excel and presentation documentation.

Responsibilities

• Listen to consumers and connect dots to generate insights.
• Translate insights into NPD and GTM thinking.
• Lead FGDs and qualitative interactions.
• Conduct social media listening and track category trends.
• Collaborate with Brand, Product Development, R&D, and Digital teams.

Skills

Consumer insights

Brand marketing

Market research

Data analysis

Tools

Excel

PowerPoint

Job description

At Plum, we believe the best brands don't just speak to consumers—they listen to them.

Behind every great product, campaign, and consumer experience is an insight: something consumers are thinking, feeling, wanting, or doing that helps us make better decisions.

We're looking for an Executive - Consumer Insights who is naturally curious about people, loves consumer brands, and enjoys turning conversations, observations, trends, and data into insights that can shape what we build next.

What You'll Own

• You'll be one of the closest people to our consumers—constantly listening, observing, asking questions, and connecting dots.
• Your role will be to bring the voice of the consumer into our New Product Development (NPD) and Go-to-Market (GTM) thinking, while also supporting the team in translating those insights into action.
• Lead regular consumer/customer conversations to understand behaviours, preferences, pain points, unmet needs, and emerging expectations.
• Plan and facilitate Focus Group Discussions (FGDs) and other qualitative consumer interactions.
• Drive social media listening across relevant platforms to understand conversations, sentiments, emerging needs, and category trends.
• Track consumer, beauty, cultural, and category trends and identify what they could mean for Plum.
• Connect insights across consumer conversations, social listening, reviews, trends, and business observations to identify meaningful patterns.

Influence NPD & GTM

• Translate consumer insights into actionable inputs for New Product Development and GTM planning.
• Bring the consumer lens into conversations around product concepts, propositions, communication, packaging, claims, and launches.
• Support concept testing and consumer validation for new ideas and innovations.
• Help answer the fundamental question: "What is the consumer telling us, and what should we do differently because of it?"

NPD & GTM Execution Support

• Work closely with NPD, GTM team members on the execution of NPD and GTM initiatives.
• Support project coordination, trackers, follow-ups, documentation, and cross-functional alignment.
• Help the team manage workloads and drive faster iterations from insight -> idea -> execution.
• Coordinate with Brand, Product Development, R&D, Packaging, Digital, E-commerce, and other teams wherever required.

What We're Looking For

• 1-2 years of experience in Consumer Insights, Consumer Research, Brand Marketing, Category, Customer Experience, Market Research, or a related consumer-facing role.
• A natural knack for customer-centricity—someone genuinely interested in understanding why people behave the way they do.
• A genuine love for consumer brands, trends, products, and experiences.
• A people person who enjoys conversations and can make consumers comfortable enough to share what they really think.
• High energy, curiosity, and willingness to get hands-on.
• Strong diligence and attention to detail.
• Ability to listen without bias, ask good questions, and connect seemingly unrelated observations.
• Good written and verbal communication skills.
• Comfort with basic Excel/PowerPoint and research documentation.