Consumer Experience Manager - Chocolates India

Mondelēz International; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Mondelez India Foods Private Limited is seeking a senior Media Manager to lead end-to-end media strategy, planning, and performance for the India region. You will coordinate with brand teams, media agencies, and platform partners to maximize reach, relevance, and ROI while upholding brand safety and efficiency.

The role demands a deep FMCG background, hands-on digital media expertise (programmatic, paid social, search, video, e-commerce), and strong analytical capabilities.

Qualifications

• Must-Have 10+ years of experience in media planning, buying, and strategy across both digital and traditional channels.
• Must-Have Proven experience on both media agency and client side with understanding of both perspectives.
• Must-Have Strong background in FMCG/CPG companies or FMCG client portfolios.
• Must-Have Deep hands-on expertise in digital media - programmatic, paid social, search, video, and e-commerce media.
• Must-Have Demonstrated ability to manage large media budgets (multi-million USD/INR) and deliver measurable ROI improvements.
• Must-Have Experience managing and evaluating media agency partners end to end.
• Must-Have Strong analytical skills with fluency in media metrics, measurement frameworks, and tools (e.g., Nielsen, ComScore, Google Analytics, DV360, Meta Business Suite, MMM outputs).
• Must-Have Bachelor’s degree in marketing, Business, Communications, or a related field.
• Must-Have MBA preferred.

Responsibilities

• Lead end-to-end media strategy, planning and performance across digital and traditional channels.
• Translate brand objectives into media briefs, channel plans and investment frameworks.
• Lead annual and campaign-level media planning with brand teams and agencies.
• Manage interface with media agency of record including briefs and performance reviews.
• Establish media KPIs, SLAs, and global standards; monitor ROAS.
• Build relationships with media owners, tech platforms and measurement partners.
• Drive adoption of precision marketing, audience-first planning and data-driven buying.
• Oversee digital capability building and ensure best-in-class execution.
• Ensure effective traditional media investments through planning, negotiation and post-buy analysis.
• Identify opportunities for savings through smarter buying and in-housing.

Skills

Media strategy

Budget management

Analytical skills

Negotiation skills

Cross-functional collaboration

Data-driven mindset

Leadership & influence

Communication

Brand safety

ROI optimization

Education

Bachelor’s degree in Marketing / Business / Communications

MBA preferred

Tools

Nielsen

ComScore

Google Analytics

DV360

Meta Business Suite

MMM outputs

Job description

Job Description

About Mondelēz International Mondelēz International is a global snacking leader with iconic brands such as Cadbury, Oreo, Toblerone, Ritz, and belVita. We empower people to snack right in over 150 countries, driven by purpose and powered by creativity, data, and technology.

Role Purpose

The Media Manager will lead end-to-end media strategy, planning, and performance across both digital and traditional channels for the India region portfolio. This role acts as the central connection point between brand teams, media agencies, and platform partners — ensuring media investments drive measurable business outcomes while upholding Mondelēz’s standards for brand safety, efficiency, and innovation.

Key Responsibilities

• Media Strategy & Planning Own the development and execution of integrated media strategies spanning TV, print, OOH, radio, digital display, video, social, programmatic, search, e-commerce media, and emerging channels.
• Translate brand and business objectives into media briefs, channel plans, and investment frameworks that maximize reach, relevance, and ROI.
• Lead annual and campaign-level media planning in partnership with brand teams and agency partners.
• Agency & Partner Management Serve as the primary interface with the media agency of record — managing briefings, plan reviews, performance tracking, and continuous optimization.
• Evaluate agency deliverables against agreed KPIs, SLAs, and Mondelēz global media standards.
• Build and maintain strategic relationships with key media owners, tech platforms (Google, Meta, Amazon, etc.), and measurement partners.
• Digital Media & Performance Marketing Drive digital media agenda - programmatic, paid social, search, influencer media and understanding of e-commerce media.
• Champion adoption of precision marketing, audience-first planning, and data-driven media buying.
• Lead digital capability building within the marketing team and ensure best-in-class digital execution.
• Traditional Media Excellence Ensure effectiveness and efficiency of traditional media investments (TV, print, OOH, radio) through robust planning, negotiation oversight, and post-buy analysis.
• Bring rigor to reach/frequency optimization and cross-channel integration.
• Measurement, Analytics & Optimization Establish and monitor media KPIs across the funnel — awareness, consideration, conversion, and ROAS.
• Drive adoption of MMM (Media Mix Modelling), attribution, brand lift studies, and viewability standards.
• Own post-campaign analysis and translate insights into actionable recommendations for future planning.
• Budget & Investment Management Manage the media investment budget; ensure transparent tracking, reconciliation, and efficiency targets are met.
• Identify savings opportunities through smarter buying, in-housing, and technology leverage.
• Innovation & Best Practices Stay ahead of media trends, platform innovations, ad‑tech developments, and competitive activity.
• Pilot new formats, channels, and partnerships; share learnings across brands and markets.
• Contribute to Mondelēz global/regional media communities of practice.

Qualifications & Experience

• Must-Have 10+ years of experience in media planning, buying, and strategy across both digital and traditional channels.
• Must-Have Proven experience on both media agency and client (advertiser) side — understanding of both perspectives is essential.
• Must-Have Strong background in FMCG / CPG companies or FMCG client portfolios.
• Must-Have Deep hands‑on expertise in digital media - programmatic, paid social, search, video, and e-commerce media.
• Must-Have Demonstrated ability to manage large media budgets (multi‑million USD/INR) and deliver measurable ROI improvements.
• Must-Have Experience managing and evaluating media agency partners end to end.
• Must-Have Strong analytical skills with fluency in media metrics, measurement frameworks, and tools (e.g., Nielsen, ComScore, Google Analytics, DV360, Meta Business Suite, MMM outputs).
• Must-Have Bachelor’s degree in marketing, Business, Communications, or a related field.
• Must-Have MBA preferred.
• Good‑to‑Have Experience with global FMCG organizations.
• Exposure/and Familiarity with ad-tech stack evaluation, and data clean rooms. Experience in multi-market or regional media roles.

More about this role

Competencies & Skills

• Strategic Thinking - Ability to connect media plans to brand and business outcomes.
• Commercial Acumen - Strong negotiation skills and cost-consciousness.
• Cross-Functional Collaboration - Confident working with brand, sales, finance, and external partners.
• Data-Driven Mindset - Comfortable with numbers, dashboards, and insight-led decision-making.
• Agility & Curiosity - Thrives in a fast-moving environment; eager to test, learn, and adapt.
• Leadership & Influence - Able to inspire agency teams and internal stakeholders without direct authority.
• Communication - Crisp, clear, and persuasive — both written and verbal.

What We Offer

A chance to shape media strategy for some of the world’s most loved snack brands. A collaborative, inclusive, and growth-oriented culture. Competitive compensation, benefits, and opportunities for career development across markets and functions. A commitment to flexible working and employee well‑being.

Business Unit Summary

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth‑watering and well‑loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type Regular Media Marketing At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high‑quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity!