Consultant – Growth Communications

Sattva; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

IPN is seeking a communications professional to lead messaging, content strategy and cross‑channel campaigns in Bengaluru. You will simplify capacity‑building concepts for diverse NGO audiences and craft website copy, blogs, newsletters and leadership communications.

You will develop campaigns for IPN’s core products, build segmentation across channels, and collaborate with partners to turn IPN offerings into compelling propositions.

Qualifications

• 5–6+ years in communications, content marketing or growth for digital products.
• Proactive learner with fluency in platform features and user needs.
• Strong writing across social media, emails, blogs, reports and campaigns.
• Ability to simplify complex ideas for non‑experts.
• Experience with A/B testing and campaign analytics.

Responsibilities

• Shape IPN’s messaging and positioning to clearly communicate its role.
• Translate complex capacity‑building concepts into simple language.
• Support website copy, decks, blogs, newsletters and leadership communications.
• Design and execute campaigns for IPN’s products and partners.
• Build communication journeys across email, WhatsApp, LinkedIn, Instagram.
• Develop segmentation by audience, geography and language.
• Collaborate with product, donors and partnerships to create propositions.
• Create content across formats: social posts, emails, blogs, case stories, decks.
• Build IPN’s voice as a trusted NGO capacity‑building platform.
• Package insights into compelling content and 3–5 evidence stories quarterly.

Skills

Communications

Content marketing

Branding

Growth marketing

Strong writing

AB testing

Analytics

Job description

ROLE

• – Shape IPN’s communication and positioning, building clear, credible messaging around its role in enabling NGO institutional readiness.
• – Translate complex capacity‑building concepts into simple, accessible language.
• – Support website copy, decks, concept notes, blogs, newsletters and leadership communication.
• – Design and execute campaigns for IPN’s key products, including Events and Campaigns, Assessments, Directory, Resources, and Organisation Profiles.
• – Build communication journeys across email, WhatsApp, LinkedIn, Instagram.
• – Develop segmented communication for NGOs based on interests, maturity, geography, language, behaviour, or capacity‑building needs.
• – Build a distribution strategy by understanding channels, developing partnerships, and optimizing engagement to reach specific audience segments.
• – Collaborate with product, donors and partnerships teams to convert IPN’s offerings into clear campaign propositions.
• – Create high‑quality content across formats: social media posts, emails, blogs, case stories, website copy, newsletters, decks, and campaign assets.
• – Build IPN’s voice as a trusted connector and capacity‑building platform for NGOs.
• – Package insights from events, assessments, platform data, user feedback, and partner work into compelling content.
• – Develop 3–5 strong evidence stories each quarter demonstrating IPN’s value for NGOs and the ecosystem.
• – Support donor and partner‑facing storytelling as needed.
• – Engage with Sattva and other strategic partners to build collaborative thought‑leadership pieces.
• – Work with ecosystem partners to amplify IPN’s campaigns and reach.
• – Support communication for partner‑led initiatives.
• – Identify PR, ecosystem visibility, newsletter, panel, and sector conversation opportunities.
• – Create communication toolkits and standard messaging for partners to promote IPN offerings.
• – Track basic campaign and content performance across channels.
• – Monitor metrics such as registrations, click‑throughs, engagement, activation, repeat participation, and content‑to‑action conversion.
• – Use data from email, social media, website, and platform behaviour to improve campaigns.
• – Create monthly learning notes on what is working, what is not, and what should change.
• – Work with the product team to build repeatable communication playbooks.
• – Align IPN content reposting with Sattva Marketing and strategic partner editorial calendars.
• – Establish shared performance metrics and learning loops for campaigns to enable cross‑entity optimisation.

REQUIREMENTS

• – Minimum 5‑6 years of experience in communications, content marketing, branding, or growth marketing for digital products and platforms.
• – Proactive learner comfortable using technology and quickly building fluency in platform, products, features, and user needs.
• – Strong writing ability across social media, email, website, blogs, reports, and campaign copy.
• – Ability to simplify complex ideas for non‑expert audiences.
• – Experience conducting A/B testing on platform pages and ad creative to improve conversion rates.
• – Comfort with basic communication and campaign analytics/metrics tracking.
• – Ability to work in ambiguity with a lean team and evolving priorities.
• – Strong ownership