Consultant Corporate Communications

Jindal Stainless; Gurugram District; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

Jindal Stainless seeks a senior communications leader to conceptualise and finalise its digital storytelling and social media strategy. You will own all official social channels, guide the agency, and oversee a detailed monthly content calendar to ensure timely, relevant messaging.

You will supervise paid campaigns, track performance metrics, and drive leadership branding through executive visibility. An MBA/PGDM and 10+ years of experience in communications are preferred.

Qualifications

• MBA/PGDM in Communications or Marketing or Mass Communication or PR (full‑time).
• Experience in leading multi‑platform content calendars and digital campaigns.
• Strong writing and storytelling skills in English and Hindi.
• Agency management experience is essential.
• Proficiency with analytics and social media platforms.

Responsibilities

• Own and manage all Jindal Stainless social handles across LinkedIn, Instagram, Facebook, X, YouTube.
• Guide the social media agency to achieve KPIs, differentiation, and category distinction.
• Ideate and manage a detailed monthly content calendar for robust pages.
• Ensure timely publication of ad-hoc content and major announcements.
• Publish reels/videos monthly and stay updated with trends to capitalize on them.
• Curate content for topical events blending business, trends and topicals.
• Lead and manage paid campaigns across platforms with optimized budgets and KPIs (CPM, CTR, CPV).
• Track follower growth, engagement, and ad performance to meet targets.
• Develop and disseminate social media policies across employees and affiliates every 6 months.
• Research industry trends and map best practices for social media in B2B and legacy sectors.
• Coordinate with other JSL teams to cross-share information and record KPIs monthly.
• Build contacts across the organization to improve information flow.

Skills

Strategic comms

Social media strategy

Leadership

Agency management

Content production

Analytics tools

SEO familiarity

WordPress CMS

Hindi & English

Education

MBA/PGDM in Communications

Marketing

Tools

Meta Business Manager

Google Analytics

LinkedIn Insights

WordPress

Job description

Brief Job Description:

Conceptualise and finalise the key communications strategy and storytelling for Jindal Stainless and its leaders through the digital medium – in line with desired business outcomes

• Own and manage all Jindal Stainless social handles (LinkedIn, Instagram, Facebook, X, YouTube) to ensure correct and approved information and messaging goes out


• Guide the social media agency to derive best outcomes – in terms of Social Media KPIs, company differentiation (JSL among other Jindals), and category distinction (stainless steel vis‑a‑vis other materials)


• Ideate and manage a detailed monthly content calendar to maintain robust pages


• Ensure the timely publication of ad‑hoc content and major announcements.


• Publish reels/videos per month across platforms, stay abreast with latest social media trends to capitalize on them


• Curate content for topical events and merge business, trends and topicals to manufacture varied and relevant content


• Ensure content bucketing and bifurcation according to platform relevance


• Lead and manage paid campaigns across platforms, ensuring optimised budgets and maintaining established metrics (CPM, CTR, CPV).


• Track follower growth and engagement targets and monitor ad performance and cost efficiency to meet the targets


• Own and modify the social media policies of the organisation from time to time, and disseminate it across employees and affiliates every 6 months


• Constantly research, benchmark and map industry trends and best practices in social media for similar industries, B2B, legacy companies, and more


• Keep track of pages maintained by other JSL teams to cross‑share relevant information – maintain record of all KPIs on a monthly basis


• Develop points of contacts across the organisation to cultivate information receipt channels


• Keep track of the daily ORM for the company pages and reply with suitable responses to individual queries and comments


• Review the pre‑decided responses from time to time to make them more suitable


• Website Management and Content


• Maintain and grow corporate websites to reflect modern UX, design, and SEO standards


• Conceive, draw, and implement websites for all affiliate companies/ related companies on an as and when required basis


• Regularly update key sections with reports, news, case studies, blogs, and announcements


• Refresh homepage banners and messaging in line with active campaigns.


• Add microsites or internal pages to improve discoverability and to meet internal departments’ requirements


• Drive performance metrics, such as page views, new sessions, users, and bounce rate – focus on growing and recording all KPIs on a monthly basis by supervising website service provider on a day‑to‑day basis


• Liaise with IT to keep track on server performance, website safety, renewals, specifications and coordination with server providers


• Ensure timeliness of content update on the website and timeliness of project completion


• Leadership Content & Executive Visibility


• Manage digital thought leadership for the leadership on LinkedIn and other relevant platforms


• Ensure maximum utilization of leadership personal branding to create brand evangelists


• Strategize and improve leadership reputation through performance metrics with clearly defined goals and strategic direction


• Coordinate with external media and internal stakeholders for coverage, content, and approvals


• Ensure relevant brand and company content is timely posted on leadership pages


• Knowledge Building & Thought Leadership


• Establish a presence on platforms like Spotify, Reddit, and Quora to enhance brand perception.


• Build engaging knowledge banks that reflect Jindal Stainless' ethos, processes, and values.


• Ideate and produce TVCs for brand awareness and special occasions/topicals

Desired Education:

MBA/PGDM in Communications or Marketing or Graduate/Post Graduate in Mass Communication, Journalism or PR (full‑time) from Tier 1 colleges:

• Indian Institute of Mass Communication (Delhi campus preferred)


• Asian College of Journalism, Chennai


• Xaviers Institute of Communications, Mumbai


• Symbiosis college of communications, Pune

Desired Experience:

10 years

• Excellent writing skills – English and Hindi.


• Experience in leadership profiling.


• Strong editing and presentation skills, with attention to detail.


• Proven track record of handling multi‑platform content calendars and digital campaigns.


• Proficient in analytics tools (Meta Business Manager, Google Analytics, LinkedIn Insights, etc.).


• Strong writing, storytelling, and creative ideation skills.


• Agency management experience a must.


• Familiarity with SEO and website CMS platforms (e.g., WordPress) is desirable.


• Team player with strong project management and multi‑tasking abilities.


• Expert strategy development and proactive presence.


• Sound critical thinking skills.

Nature of Employment

Permanent:

Temporary: Yes Duration: From August 2026 To August 2027

PART E: Key Performance Indicators

• Platform‑specific follower and engagement growth


• Monthly video/reel output across platforms


• Paid media ROI and performance metrics (CTR, CPM, CPV)


• Website traffic, bounce rate, and session duration improvements


• Executive LinkedIn visibility and engagement


• Execution of campaigns, TVCs, and corporate AVs on time and on brand


• Growth on new platforms like Spotify, Quora, Reddi