Consultant

MarketStar; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

MarketStar is seeking a Consultant in Bangalore to enhance clients' digital marketing strategies by ensuring accurate data collection through the Conversions API. You will troubleshoot, validate data quality, and provide exceptional client support while collaborating with internal teams.

The role requires technical proficiency, strong communication skills, and a customer-centric approach with 2-5 years of experience. Location: Bangalore.

Qualifications

• Graduate required.
• At least 3 years of experience in web analytics or digital marketing.
• Strong knowledge of marketing tech and first-party data collection.
• Proficient in GTM, Tealium and Adobe tagging.
• Familiarity with event tracking and measurement solutions.

Responsibilities

• Understand technical requirements of our Conversions API and differentiate it from other market solutions.
• Assist with the setup and configuration of platforms like Google Tag Manager, Tealium, and Adobe for data collection.
• Ensure comprehensive tracking of conversions as per client's measurement priorities.
• Monitor and troubleshoot data quality of the Conversions API integration.
• Communicate professionally with clients via email, phone, and video calls.
• Collaborate with internal teams to provide feedback on the Conversions API product.
• Track and report customer engagements transparently for team visibility.

Skills

Web analytics

Digital marketing tech

First-party data collection

Google Tag Manager

Tealium

Adobe

Communication skills

Customer support

Education

Graduate

Tools

Google Tag Manager

Tealium

Adobe

Job description

Job Description

Disclaimer: MarketStar is committed to ensuring integrity and transparency in our recruitment practices. We DO NOT charge any fees at any stage of the recruitment process. In case you receive any unsolicited requests for payments, please report to > immediately.

Role: Consultant.

Experience: 2-5 Years.

Location: Bangalore.

About MarketStar

In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth!

About the Client: A leading social news aggregator and online advertising platform.

Job Summary

you will enhance clients' digital marketing strategies by ensuring accurate and comprehensive data collection through our Pixel API. Your role includes troubleshooting, validating data quality, and providing exceptional client support.

Collaboration with internal teams and addressing customer needs is essential. This role demands technical proficiency, strong communication skills, and a customer- centric approach.

Duties

• Understand technical requirements of our Conversions API and differentiate it from other market solutions.
• Assist with the setup and configuration of platforms like Google Tag Manager, Tealium, and Adobe for data collection.
• Ensure comprehensive tracking of conversions as per client's measurement priorities.
• Monitor and troubleshoot data quality of the Conversions API integration.
• Communicate professionally with clients via email, phone, and video calls.
• Collaborate with internal teams to provide feedback on the Conversions API product.
• Track and report customer engagements transparently for team visibility.

Skills Required

• Strong knowledge of web analytics, digital marketing technologies, and first-party data collection methods.
• Proficient in using Google Tag Manager and other tagging platforms such as Tealium and Adobe for website data collection and management.
• Ability to monitor, validate, and ensure the quality of data collected through the Conversions API.
• Excellent interpersonal and communication skills, both written and verbal, to effectively interact with clients and internal teams.
• Work effectively with internal teams to provide feedback and insights on the Conversions API product and customer needs.
• Proactive, self-motivated, and able to work independently.

Qualification

• Graduate Required.
• At least 3 years of experience in web analytics, digital marketing, or a related field.
• Strong knowledge of Marketing Technologies and first-party data collection.
• Proficient in Google Tag Manager and other tagging platforms (Tealium, Adobe).
• Familiarity with event tracking and measurement solutions (Conversion Tracking, Website Demographics, Campaign Manager).
• Experience with other Conversions API products (e.g., Meta, Snap, Pinterest).
• Knowledge of best practices for event tracking and measurement across various industries.
• Ability to troubleshoot and resolve technical issues.
• Excellent interpersonal and communication skills.

Must Have Skills

• Excellent interpersonal and communication skills.
• Familiarity with event tracking and measurement solutions (Conversion Tracking, Website Demographics, Campaign Manager).
• Experience with other Conversions API products (e.g., Meta, Snap, Pinterest).
• Knowledge of best practices for event tracking and measurement across various industries.

What’s in it for you?

We are a rapidly growing organization with opportunities across the globe.

We believe in continuous learning and encourage our teams to do so through training programs that are catered to personal and professional development.

We are a people-first organization with policies and processes that help you bring the best version of yourself into work.

Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.