Commercial Marketing Manager

Nutanix; Bengaluru; Hybrid; INR 1,800,000 - 2,800,000; Full time

Job summary

Nutanix is seeking a Commercial Marketing Manager for India to drive scalable demand generation, pipeline acceleration, and market penetration in the India commercial segment. You will partner with Commercial Sales, Account Executives, Inside Sales, and partners to design and execute full-funnel programs that convert engagement into measurable business outcomes.

You will craft and execute regional programs, translate global campaigns for the India market, and own budgets, timelines, and vendor

Qualifications

• 6-9 years of B2B technology marketing experience, with field marketing/demand gen background.
• Experience building programs across direct, digital, and partner-led routes to market.
• Strong storytelling with regional context and ability to translate global campaigns for India.

Responsibilities

• Build and lead integrated marketing plans for India's commercial segment.
• Own commercial marketing target; collaborate with Sales to plan pipeline generation.
• Scale digital lifecycle programs to acquire, engage, and re-engage prospects and customers.
• Drive co-marketing with channel partners to extend reach and generate partner-sourced pipeline.
• Plan regional events, workshops, webinars, and partner activities to create meaningful sales engagement.
• Localize campaigns to address India-specific priorities like hybrid multicloud and Enterprise AI.
• Monitor campaign performance, funnel progression, and ROI; optimize programs accordingly.
• Cultivate referenceable customers and success stories to strengthen Nutanix value proposition.
• Manage budgets, agencies, timelines, and cross-functional communications across initiatives.

Skills

Demand generation

Integrated campaigns

Field marketing

Sales collaboration

CRM systems

Marketing automation

Analytics & reporting

Budget management

Vendor management

Digital campaigns

Education

Bachelor's degree in Marketing/Business/Communications

MBA (a plus)

Tools

Salesforce

Marketo

Job description

Commercial Marketing Manager - India

Culture & Values: Hungry, Humble, Honest, with Heart

Location: Mumbai / Bangalore, India (Hybrid)

Reports To: Director of Field Marketing, India

The Opportunity

As the Nutanix Commercial Field Marketing Manager, you will be the primary marketing engine driving scalable demand generation, pipeline acceleration, and market penetration across Nutanix s India commercial segment.

Reporting directly to the Director of Field Marketing, India, you will sit at the intersection of commercial sales, demand generation, partner marketing, and sales engagement. In this high-impact role, you will take ownership of designing and executing full-funnel marketing programs that reach commercial audiences at scale and convert engagement into measurable business outcomes.

You will work closely with Commercial Sales leaders, Account Executives, Inside Sales, channel partners, the APJ marketing team, and the Global Demand Center to build repeatable programs that position Nutanix as the platform of choice for hybrid multicloud, cloud-native applications, and Enterprise AI.

About the Team

You will be part of the vibrant India Field Marketing organisation, working in lockstep with local commercial sales leadership, the channel ecosystem, the APJ team, and Global Demand Center.

We operate in a fast-paced, data-informed environment where bold ideas, experimentation, and collaborative execution are central to how we build impactful marketing programs. The team combines strategic planning with hands-on execution to create demand, accelerate pipeline, and strengthen Nutanix s position in the Indian market.

Your Role (What You ll Do)

• Build & Execute the Commercial Demand Engine: Develop and lead integrated marketing plans for India s commercial segment across digital campaigns, email, webinars, third-party demand generation, seminars, workshops, and partner programs.
• Pipeline Generation & Velocity: Own the commercial marketing target and partner closely with Commercial Sales leaders, Account Executives, and Inside Sales to build quarterly pipeline generation and acceleration plans.
• Scale Digital & Lifecycle Programs: Create repeatable programs that acquire, engage, nurture, and re-engage prospects and customers, with a focus on whitespace, net-new logo acquisition, and measurable funnel progression.
• Drive Ecosystem Co-Marketing: Work with resellers, distributors, system integrators, service providers, and technology partners to develop joint go-to-market programs that extend reach and generate partner-sourced pipeline.
• Curate High-Impact Commercial Experiences: Plan and deliver regional events, partner‑led activities, customer and prospect workshops, user groups, webinars, and other experiences that create meaningful sales engagement-not just attendance.
• Localize & Contextualize Narratives: Translate global campaigns into relevant India-focused messaging that addresses commercial customer priorities, including cloud modernization, infrastructure simplification, hybrid multicloud, cloud-native applications, competitive displacement, and Enterprise AI adoption.
• Analytics & Optimization: Monitor campaign performance, funnel progression, pipeline contribution, and program ROI using Salesforce, marketing automation, and analytics platforms. Test and optimize programs to improve quality, conversion, and efficiency.
• Advocate Customer Success: Identify and cultivate referenceable customers, testimonials, speakers, and local success stories that strengthen Nutanix s value proposition across India.
• Manage Execution Excellence: Own program planning, budgets, agencies, vendors, timelines, follow-up processes, and stakeholder communications across multiple concurrent initiatives.

What You Will Bring

• 6-9 years of B2B technology marketing experience, with specific experience in field marketing, demand generation, integrated campaigns, or commercial marketing.
• A proven track record of developing and executing high-impact marketing programs that deliver measurable leads, meetings, opportunities, and pipeline.
• Strong understanding of commercial or mid-market audiences and the ability to build programs that work across direct, digital, and partner-led routes to market.
• Practical knowledge of the B2B sales funnel, lead management, campaign attribution, nurture, and sales follow-up processes.
• Experience planning and executing digital programs, webinars, third-party demand generation, seminars, workshops, regional events, and partner activities.
• Demonstrated ability to build strong relationships with Sales leaders, Account Executives, Inside Sales, channel teams, partners, APJ stakeholders, and global marketing teams.
• Hands‑on experience with CRM and marketing automation platforms such as Salesforce and Marketo; familiarity with campaign reporting and analytics is essential.
• Strong project management, budget management, prioritization, agency, and vendor‑management skills.
• Familiarity with enterprise software, SaaS, cloud, data center, infrastructure, or cybersecurity technologies, with the curiosity to learn complex technical solutions quickly.
• A data-driven, results-oriented mindset with the ability to analyze performance, communicate insights, and make clear recommendations.
• A creative thinker, team player, detail-oriented, self‑motivated, and effective communicator who can thrive in a fast-paced, changing environment.
• Bachelor s degree in Marketing, Business, Communications, or a related field. An MBA is a plus.

Work Arrangement

Hybrid: This role operates in a hybrid capacity, blending the benefits of remote work with the advantages of in‑person collaboration.

In India offices (Mumbai, Bangalore, Pune), employees are expected to work onsite a minimum of 3 days per week to foster team alignment, collaboration, and access to in‑office resources.

The scope of responsibilities for this role is territory-based across India, meaning that travel will be required for sales alignment, partner engagement, customer programs, and regional events.

Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making computing invisible anywhere.

Companies around the world use Nutanix software to leverage a single platform to manage any app, at any location, at any scale for their private, hybrid, and multicloud environments.

Marketing at Nutanix

Nutanix is an Equal Employment Opportunity and (in the U. S. ) an Aff… Qualified applicants are considered for employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, disability status or any other category protected by applicable law.

We hire and promote individuals solely on the basis of qualifications for the job to be filled.

We strive to foster an inclusive working environment that enables all our Nutants to be themselves and to do great work in a safe and welcoming environment, free of unlawful discrimination, intimidation or harassment.

As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

If you need a reasonable accommodation, please let us know by contacting [email protected].