Commercial Marketing Manager

Nutanix; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Nutanix is seeking a Commercial Marketing Manager for India to drive scalable demand generation and pipeline across the India commercial segment. The role sits at the intersection of sales, demand generation, and partner marketing, shaping programs that convert engagement into measurable business outcomes.

You will work with sales leaders, partners, and global teams to translate global campaigns into India-focused messaging about hybrid multicloud, cloud-native apps, and Enterprise AI,

Qualifications

• Experience in B2B tech marketing with field marketing/demand gen.
• Ability to develop and execute high-impact programs generating leads and pipeline.
• Understanding of commercial/mid-market audiences and multi-channel strategies.
• Familiarity with CRM and marketing automation platforms and campaign reporting.
• Strong relationships with Sales and partner ecosystems.
• Data-driven with strong analytics and decision-making.

Responsibilities

• Build and lead integrated marketing plans for India's commercial segment across digital, email, webinars, and partner programs.
• Own the commercial marketing target and coordinate with sales to build quarterly pipeline plans.
• Scale digital and lifecycle programs to acquire, nurture, and re-engage prospects and customers.
• Drive co-marketing with resellers, distributors, SI, and technology partners.
• Plan regional events, workshops, webinars, and customer programs to drive sales engagement.
• Localize global campaigns to India-focused messaging on cloud, multicloud, and Enterprise AI.
• Monitor campaign performance and ROI using Salesforce and analytics platforms; optimize accordingly.
• Develop referenceable customers and success stories to strengthen value proposition.
• Manage budgets, agencies, timelines, and stakeholder communications across multiple initiatives.

Skills

B2B marketing

Demand generation

Campaign management

CRM/Marketing automation

Stakeholder management

Analytics

Communication

Education

Bachelor's in Marketing/Business

MBA (plus)

Tools

Salesforce

Marketo

Job description

Commercial Marketing Manager – India

Culture & Values: Hungry, Humble, Honest, with Heart

Location: Mumbai / Bangalore, India (Hybrid)

Reports To: Director of Field Marketing, India

The Opportunity

As the Nutanix Commercial Field Marketing Manager, you will be the primary marketing engine driving scalable demand generation, pipeline acceleration, and market penetration across Nutanix’s India commercial segment.

Reporting directly to the Director of Field Marketing, India, you will sit at the intersection of commercial sales, demand generation, partner marketing, and sales engagement. In this high-impact role, you will take ownership of designing and executing full-funnel marketing programs that reach commercial audiences at scale and convert engagement into measurable business outcomes.

You will work closely with Commercial Sales leaders, Account Executives, Inside Sales, channel partners, the APJ marketing team, and the Global Demand Center to build repeatable programs that position Nutanix as the platform of choice for hybrid multicloud, cloud-native applications, and Enterprise AI.

About the Team

You will be part of the vibrant India Field Marketing organisation, working in lockstep with local commercial sales leadership, the channel ecosystem, the APJ team, and Global Demand Center.

We operate in a fast-paced, data-informed environment where bold ideas, experimentation, and collaborative execution are central to how we build impactful marketing programs. The team combines strategic planning with hands‑on execution to create demand, accelerate pipeline, and strengthen Nutanix’s position in the Indian market.

Your Role (What You’ll Do)

• Build & Execute the Commercial Demand Engine: Develop and lead integrated marketing plans for India’s commercial segment across digital campaigns, email, webinars, third-party demand generation, seminars, workshops, and partner programs.
• Pipeline Generation & Velocity: Own the commercial marketing target and partner closely with Commercial Sales leaders, Account Executives, and Inside Sales to build quarterly pipeline generation and acceleration plans.
• Scale Digital & Lifecycle Programs: Create repeatable programs that acquire, engage, nurture, and re-engage prospects and customers, with a focus on whitespace, net‑new logo acquisition, and measurable funnel progression.
• Drive Ecosystem Co-Marketing: Work with resellers, distributors, system integrators, service providers, and technology partners to develop joint go‑to‑market programs that extend reach and generate partner‑sourced pipeline.
• Curate High-Impact Commercial Experiences: Plan and deliver regional events, partner‑led activities, customer and prospect workshops, user groups, webinars, and other experiences that create meaningful sales engagement—not just attendance.
• Localize & Contextualize Narratives: Translate global campaigns into relevant India-focused messaging that addresses commercial customer priorities, including cloud modernization, infrastructure simplification, hybrid multicloud, cloud‑native applications, competitive displacement, and Enterprise AI adoption.
• Analytics & Optimization: Monitor campaign performance, funnel progression, pipeline contribution, and program ROI using Salesforce, marketing automation, and analytics platforms. Test and optimize programs to improve quality, conversion, and efficiency.
• Advocate Customer Success: Identify and cultivate referenceable customers, testimonials, speakers, and local success stories that strengthen Nutanix’s value proposition across India.
• Manage Execution Excellence: Own program planning, budgets, agencies, vendors, timelines, follow‑up processes, and stakeholder communications across multiple concurrent initiatives.

What You Will Bring

• 6–9 years of B2B technology marketing experience, with specific experience in field marketing, demand generation, integrated campaigns, or commercial marketing.
• A proven track record of developing and executing high‑impact marketing programs that deliver measurable leads, meetings, opportunities, and pipeline.
• Strong understanding of commercial or mid‑market audiences and the ability to build programs that work across direct, digital, and partner‑led routes to market.
• Practical knowledge of the B2B sales funnel, lead management, campaign attribution, nurture, and sales follow‑up processes.
• Experience planning and executing digital programs, webinars, third‑party demand generation, seminars, workshops, regional events, and partner activities.
• Demonstrated ability to build strong relationships with Sales leaders, Account Executives, Inside Sales, channel teams, partners, APJ stakeholders, and global marketing teams.
• Hands‑on experience with CRM and marketing automation platforms such as Salesforce and Marketo; familiarity with campaign reporting and analytics is essential.
• Strong project management, budget management, prioritization, agency, and vendor‑management skills.
• Familiarity with enterprise software, SaaS, cloud, data center, infrastructure, or cybersecurity technologies, with the curiosity to learn complex technical solutions quickly.
• A data‑driven, results‑oriented mindset with the ability to analyze performance, communicate insights, and make clear recommendations.
• A creative thinker, team player, detail‑oriented, self‑motivated, and effective communicator who can thrive in a fast‑paced, changing environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA is a plus.

Work Arrangement

Hybrid: This role operates in a hybrid capacity, blending the benefits of remote work with the advantages of in‑person collaboration.

In India offices (Mumbai, Bangalore, Pune), employees are expected to work onsite a minimum of 3 days per week to foster team alignment, collaboration, and access to in‑office resources.

The scope of responsibilities for this role is territory‑based across India, meaning that travel will be required for sales alignment, partner engagement, customer programs, and regional events.

Hungry, Humble, Honest, with Heart.

Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making computing invisible anywhere.

Companies around the world use Nutanix software to leverage a single platform to manage any app, at any location, at any scale for their private, hybrid, and multicloud environments.

Marketing at Nutanix