CNS Marketing Manager
Abbott
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Job summary
Abbott is seeking a marketing and sales professional to implement a strategy for one or more of its complex products to meet established sales and market share targets. The role covers market research, overseeing product development and design, pricing decisions, and orchestrating product launches and advertising campaigns.
You will monitor sales performance, analyze trends, and evaluate domestic and international markets to identify opportunities.
Responsibilities
- Conduct market research
- Oversee product development and design
- Set prices
- Launch new products
- Oversee advertising campaigns
- Monitor sales performance to effectively market assigned products/services
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas
- Identify product/service changes to meet customer needs
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes
- Prepare sales forecasts and budgets
- Monitor sales volume, revenues and costs against forecasts
- Adapt plans to improve the sales performance of the product/service
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience
Job description
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
- Conduct market research
- Oversee product development and design
- Set prices
- Launch new products
- Oversee advertising campaigns
- Monitor sales performance to effectively market assigned products/services
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas
- Identify product/service changes to meet customer needs
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes
- Prepare sales forecasts and budgets
- Monitor sales volume, revenues and costs against forecasts
- Adapt plans to improve the sales performance of the product/service
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience
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