Cluster Manager - HDFC BB

PeopleStrong

Odisha

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

Birla Sun Life Insurance is seeking a Field Sales/Relationship Manager to drive insurance product sales through channel partners and bank branches. The role focuses on strong relationship management, market activation, and strategic product mix to achieve quarterly targets.

You will coordinate with partners to align training, process changes, and service delivery, ensuring persistency and timely renewals. The position emphasizes market insights, activation metrics, and cross-functional

Qualifications

Must manage relationships with channel partners and bank branches.
Should understand insurance products (ULIP, term, etc.) and sales processes.

Responsibilities

Interact with channel partners and bank branch heads to drive premium and revenue.
Map key decision makers and share information with RH/ZH.
Drive activation and RnR activities to boost business.
Communicate process changes via training modules and ensure compliant sales and service.
Build new business opportunities within assigned relationships to maximize productivity.
Ensure persistency targets and timely renewals by coordinating with customers.

Skills

Relationship management

Channel partner management

Sales skills

Insurance product knowledge

Training coordination

Job description

Job Context

To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.

Job Challenges

Market Volatility as BSLI predominantly sell unit linked policies
High dependency on HDFC Branch Banking Model in Open Architecture who may have their own priorities so alignment is the key.
Balancing between the process requirement and expectations of the Channel partners

Key Result Areas

KRA1 Achieve Targets (Premium & Revenue) in order to contribute in overall growth of the company

1. Continuous interaction with the channel partners ( Multiple Branch Heads of the Bank)
2. Mapping all the key decision makers and ensuring that the same information is shared with the RH/ZH
3. Aggressively downloading all the RnR activities running by the organisation.
4. Create Innovative ways to have Branch Activities to increase the customer penetration

KRA2 Executes smooth function of the sales and other processes in order to maximise business potential.

1. Communicate any process change or change in any rules and regulations by the help of different training module.
2. Ensure that actual sales and service aspects including sales calls, issuance and complaint handling are carried out without any blocks

KRA3 Relation Ship Management: Open Architecture

1. To Handle Bank customers requirements with the best services and products ranges
2. To be equipped with insurance and Bank Products knowledge
3. To manage the relationship at all the levels to have the desire out-puts.

KRA4 Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line

1. Identify innovative methods working with the relationship to enhance penetration of the database
2. FLS Review Mechanism to have 40% Activation with 2 Case / Active @ 50K ATS to be focused
3. Ensure Product Mix - Trad 50% : ULIP 40% : Term 10%
4. 15% Business More than TATA Provide inputs for new products & Sales Pitch, basis an in-depth understanding of Channel needs
5. Identify training needs for the in-house and channel partner team

KRA5 Execute the right method of business acquisition in order get the profitable mix for the organisation