Cluster Manager- HDFC BB | Amritsar

Aditya Birla Capital; Punjab; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Aditya Birla Capital seeks a Relationship Manager to drive insurance business from channel partners in Punjab, persuading partners to promote Birla Sun Life Insurance products and ensuring seamless pre- and post-sales support for clients and partners.

You will manage KRAs including hitting premium and revenue targets, sustaining growth through partner relationships, and executing innovative activation with product mix strategies.

Responsibilities

• Achieve targets (premium & revenue) through channel partners and bank branches while ensuring consistent growth.
• Provide pre- and post-sales support to the relationship and clients, coordinating with the partner team.
• Manage relationship across levels to deliver the desired outputs and service excellence.
• Identify new business opportunities within the assigned area and ensure productive partnerships.
• Communicate process changes and regulatory updates through training modules and real-time updates.
• Maintain persistency targets and ensure timely renewals through proactive customer engagement.

Job description

Job Purpose
To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.

Job Context & Major Challenges

• Market Volatility as BSLI predominantly sell unit linked policies.
• High dependency on HDFC Branch Banking Model in Open Architecture who may have their own priorities so alignment is the key.
• Balancing between the process requirement and expectations of the Channel partners.

Key Result Areas (KRAs)

• KRA1: Achieve Targets (Premium & Revenue) in order to contribute to the overall growth of the company. Continuous interaction with the channel partners (multiple Branch Heads of the Bank). Mapping all key decision makers and ensuring that the same information is shared with the RH/ZH. Aggressively download all the RnR activities running by the organisation. Create innovative ways to have Branch Activities to increase customer penetration.
• KRA2: Execute smooth function of the sales and other processes in order to maximise business potential. Communicate any process change or change in any rules and regulations by the help of different training modules. Ensure that actual sales and service aspects including sales calls, issuance and complaint handling are carried out without any blocks.
• KRA3: Relation Ship Management: Open Architecture to handle bank customers’ requirements with the best services and products ranges. To be equipped with insurance and bank products knowledge. To manage the relationship at all levels to have the desired outputs.
• KRA4: Building new business opportunities within the allocated area/relationships in order to maximise productivity / Top line. Identify innovative methods working with the relationship to enhance penetration of the database. FLS Review Mechanism: 40% Activation with 2 Case / Active @ 50K ATS to be focused. Ensure product mix - Trad 50% : ULIP 40% : Term 10%. 15% business more than TATA provide inputs for new products & sales pitch, based on an in-depth understanding of channel needs. Identify training needs for the in-house and channel partner team.
• KRA5: Execute the right method of business acquisition in order to get the profitable mix for the organisation. Scrutinise the business on a regular basis and give relevant information to superiors. Interact with the customers through welcome calls.
• KRA6: Achieve Persistency targets as per the company norms so that renewals take place on time. Communicate with customers and resolve queries as and when required to ensure that renewal takes place on time.