Cluster Lead

Tata Tele Business Services (TTBS); Dadri; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Tata Tele Business Services (TTBS) is seeking a Cluster Lead to drive customer acquisition, revenue, and field sales execution across a defined micro-market. The role includes affiliate partner development and team performance management.

Responsibilities include leading a Direct Sales Team, engaging affiliate partners, converting opportunities into revenue, and ensuring CRM data hygiene with regular reporting. MBA or equivalent is preferred.

Qualifications

• Graduate or MBA with B2B sales experience in a corporate environment.
• 7–10 years of B2B sales experience and field execution.
• Experience managing field sales teams and driving funnel health.
• Experience with telecom/ICT, cloud or SaaS B2B solutions is a plus.
• Strong focus on target achievement and partner engagement.

Responsibilities

• Micro-market coverage: identify hubs, develop plans, and drive local sales activity.
• Recruit, train, and manage Direct Sales Team with coaching and reviews.
• Engage affiliate partners through Partner Development Managers to boost funnel.
• Lead conversion: follow up on leads, conduct meetings, propose TTBS solutions, ensure order booking.
• Maintain CRM hygiene and produce regular MIS reports; monitor performance.

Skills

Field sales execution

Lead funnel management

Team management

Affiliate partner engagement

Target achievement

Education

Graduate in any discipline

MBA or equivalent

Job description

Job Description

Position Details

Role Title: Cluster Lead

Business Unit: SME

Business Function: Indirect Sales

Department: Generate

Grade/Level: Manager / Senior Manager

Reporting To: DGM - Cluster Unit Head (CA2) / Sales Head

Span of Control

• Geography: Assigned Cluster / Locality
• Direct Reports: 3-5 Direct Sales Team (DST) members
• Indirect Responsibility: 200-500 Affiliate Partners (through Partner Development Managers)

About TTBS

Tata Tele Business Services (TTBS), a part of the prestigious Tata Group, is one of Indias leading providers of connectivity and communication solutions for businesses. Its portfolio includes:

• Internet Leased Line (ILL)
• SIP Services
• Managed Wi-Fi
• SD-WAN
• Cloud Communication Solutions
• Security Solutions
• Marketing Solutions

With a strong focus on customer-centricity and innovation, TTBS continues to be a trusted ICT partner for businesses across India.

Purpose of the Role

The Cluster Lead acts as the business owner of a defined micro-market and is responsible for driving customer acquisition, revenue generation, field sales execution, affiliate partner development, and team performance.

The role ensures achievement of:

• New Logo Acquisition targets
• Monthly Recurring Revenue (MRC) targets
• Cluster coverage and market penetration
• Direct Sales Team productivity
• Affiliate partner engagement and contribution

Key Responsibilities

1. Micro-Market Coverage Execution

• Identify connected buildings and business hubs within the assigned cluster.
• Develop weekly and monthly market coverage plans.
• Drive hyperlocal sales activities to reach SMB prospects.
• Conduct door-to-door and in-building sales visits.
• Increase local visibility and brand presence within the assigned market.

2. Recruit, Train Manage Direct Sales Team (DST)

• Hire and onboard DST members based on cluster requirements.
• Conduct daily sales huddles and weekly funnel reviews.
• Provide on-field coaching and mentoring.
• Ensure effective lead allocation and performance monitoring.
• Drive adherence to sales processes and field discipline.

3. Affiliate Partner Engagement

• Support onboarding of affiliate partners through Partner Development Managers (PDMs).
• Drive regular engagement and activation of affiliate partners.
• Improve partner productivity and contribution to the sales funnel.
• Monitor partner performance and market coverage.

4. Lead Conversion Order Booking

• Follow up on marketing-generated and self-generated leads.
• Conduct customer meetings and solution presentations.
• Understand customer business requirements and propose suitable TTBS solutions.
• Ensure seamless coordination with Order Management and Network teams for timely service delivery.
• Drive conversion of opportunities into revenue-generating orders.

5. Data Hygiene Performance Reporting

• Maintain accurate lead and prospect databases.
• Update sales funnel and opportunity dashboards regularly.
• Share daily, weekly, and monthly MIS reports.
• Highlight market insights, competitive intelligence, blockers, and customer feedback.
• Ensure complete CRM/Salesforce hygiene.

Key Performance Indicators (KPIs)

Business Metrics

• New Logo Acquisition
• Monthly Recurring Revenue (MRC)
• Sales Funnel Health
• Order Booking Achievement
• Conversion Rates

Team Productivity Metrics

• Database Collection
• Leads Generated
• Customer Visits Conducted
• Appointments Fixed
• Sales Closures
• Plan Adherence
• DST Productivity

Partner Metrics

• Affiliate Partner Onboarding
• Partner Pulsing and Activation
• Partner Contribution to Funnel
• Revenue Contribution through Partners

Internal External Stakeholders

Internal Stakeholders

• Cluster Unit Head
• Regional Head / Regional Sales Head
• Cluster Marketing Lead
• Partner Development Managers (PDMs)
• Order Management Team
• Solutions Team
• Network Delivery Team

External Stakeholders

• Business Customers
• Affiliate Partners
• Channel Ecosystem Partners

Qualifications

Essential

• Graduate in any discipline

Preferred

• MBA or equivalent post‑graduate qualification

Experience

Essential

• 7-10 years of B2B Sales or Direct Sales experience
• Experience managing field sales executives or sales agents
• Experience in lead funnel management and target achievement
• Field‑intensive sales execution experience

Preferred

• Experience in telecom, ICT, cloud communication, SaaS, ISP, or similar B2B industries
• Experience managing B2B field sales teams
• Understanding of wireline telecom products and business solutions

Essential Requirements

• Strong field sales execution skills

Target and funnel management expertise

Disclaimer

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.