Cluster Head - Rest of Karnataka

Pernod Ricard Winemakers (now Vinarchy); Mysuru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Pernod Ricard Winemakers (now Vinarchy) is seeking a senior sales leader based in Mysuru, Karnataka, to drive market growth and strengthen distributor networks. You will oversee channel performance, coordinate with demand planning and supply chains, and ensure timely collections and cash flow discipline.

The role emphasizes leadership, strategic alignment with marketing and finance, and strong execution of trade programs to increase market share and profitability in a complex, regulated market.

Job description

KEY RESPONSIBILITIES

Business Growth

• - Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D
• - Develop a strategy to Beat the market. Identify opportunities and use levers like A&D and credit policy to increase Market Share, and deliver on target
• - Review the trade schemes, and monitor effectiveness and modify basis performance
• - Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations

Sales Planning & Inventory Management

• - Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level
• - Liaise with demand planning and supply chain to understand and address any supply constraints/ issues

Channel and Distributor Management

• - Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio
• - Ensuring ROI calculation and reporting for distributor
• - Ensure timely collection of receivables from distributor, and inventory management
• - Ensuring productivity of the manpower on distributor payroll
• - Monitor and track Secondary scheme processing
• - Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling

Retail Engagement

• - Ensure periodic coverage of key customer groups and syndicates
• - Create the CSM engagement initiative for the cluster
• - Create and own the retail engagement plan
• - Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis

Market Intelligence & Performance Monitoring

• - Regularly conduct retail outlet audits to study market share movements and track market share
• - Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share
• - Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies

Brand Building & Demand Generation

• - Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share

Financial Discipline

• - Ensure healthy cash flow for the organization, and adherence to the credit policy as decided. DSO to be within limits
• - Liaise with Finance team on formulation of credit policy for the respective market

Regulatory & Compliance

• - Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance
• - Support in brand registrations, excise liasioning

Team Leadership

• - Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals
• - Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team
• - Mobilising resources for availability for the team
• - Work with individuals in order to develop them for increased responsibility

INTERACTIONS

INTERNALLY:

• - Sales Team of the Region
• - Commercial Finance
• - Commercial Marketing and Activation Teams
• - Region Head
• - Zonal Demand Planner
• - Zonal Sales and Development Manager
• - Supply Planning Team
• - With Manufacturing for holograms and label registration

EXTERNALLY:

• - Customers
• - Distributor/ Channel Partners
• - Excise Officials
• - Consumers

Job Posting End Date:
2026-10-10

Target Hire Date :
2026-05-15

Target End Date :