Chief Sales Officer

Smart Moves Talent Crafters Pvt. Ltd.; Salem; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Smart Moves Talent Crafters Pvt. Ltd. in Salem seeks a Chief Sales Officer to drive revenue growth across chit funds, insurance broking, mutual funds, and lending.

You will build and lead a high-performing, multi-vertical sales organization, set strategy, and partner with product, operations, compliance, and business heads to ensure compliant, sustainable expansion.

Qualifications

• 12–18 years of progressive sales leadership experience in BFSI/financial services across multiple product lines (chit funds, insurance, mutual funds, or lending).
• Proven track record of leading large geographically distributed sales teams and delivering revenue growth.
• MBA or equivalent postgraduate qualification in Sales, Marketing, or Finance preferred.

Responsibilities

• Define and execute the group-wide sales strategy, annual sales plans, and revenue targets across all four verticals.
• Build, lead, and mentor a multi-layered sales organization including branches, team leaders, and relationship managers.
• Drive cross-sell and lifecycle initiatives across chit funds, insurance, mutual funds, and lending to maximize customer value.
• Establish a unified customer database and referral system; Champion customer experience and NPS improvement.
• Identify new markets, branches, and channel partnerships for expansion and monitor market trends.
• Ensure all sales practices comply with regulatory requirements and maintain accurate sales MIS and forecasting.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Negotiation

Communication skills

CRM/CRM tools

Data-driven decisions

Sales MIS tools

Education

MBA or equivalent

Tools

CRM software

Sales MIS

Job description

Role Summary

The Chief Sales Officer is responsible for driving revenue growth, market penetration, and customer acquisition across all business lines chit funds, insurance broking, mutual fund distribution, and credit solutions. The CSO builds and leads a high-performing, multi-vertical sales organization, sets the group's sales strategy, and works closely with product, operations,compliance, and business heads to ensure sustainable, compliant growth.

Key Responsibilities

• Strategy & Leadership

  Define and execute the group-wide sales strategy, annual sales plans, and revenue targets across all four verticals.

• Build, lead, and mentor a multi-layered sales organization

  regional/branch sales heads, team leaders, and frontline sales/relationship managers.Design incentive structures, sales contests, and performance management frameworks to drive productivity.Represent the sales function on the group leadership team and report performance to the MD/CEO and Board.

• Vertical-Specific Sales Ownership

  Chit Funds: Drive new subscriber enrolment, group formation, and branch-level collections targets.Insurance Broking: Grow life, health, and general insurance policy sales; strengthen insurer partnerships and persistency.Mutual Fund Distribution: Expand AUM, SIP book, and client folios; deepen advisor/RM-led distribution.Credit Solutions: Drive loan sourcing and disbursement volumes while maintaining sound portfolio quality.

• Cross-Sell & Customer Lifecycle

  Build cross-sell and up-sell pathways across the four verticals to maximize customer lifetime value.Establish a unified customer database and referral system across business lines.Champion customer experience, retention, and Net Promoter Score improvement initiatives.

• Market & Channel Development

  Identify new markets, branches, and channel partnerships (agents, DSAs, brokers, digital channels) for expansion.Track competitor activity, pricing, and market trends to keep company's offerings competitive.Drive digital and tele-sales channel growth alongside traditional field sales.

• Governance, Compliance & Reporting

  Ensure all sales practices comply with applicable regulatory requirements (chit fund regulations, IRDAI, SEBI/AMFI, RBI/NBFC guidelines as relevant).Own accurate sales MIS, forecasting, and pipeline reporting to leadership.Partner with Risk and Compliance teams to balance growth with responsible business practices.

Key Result Areas (KRAs)

• Revenue and volume growth across each business vertical vs. plan
• New customer acquisition and cross-sell ratio
• Sales team productivity, attrition, and capability building
• Channel and branch network expansion
• Portfolio quality and compliance adherence (credit and insurance verticals)

Candidate Requirements

Qualifications

Experience & Qualifications 1218+ years of progressive sales leadership experience in BFSI/financial services, ideally spanning multiple product lines (chit funds, insurance, mutual funds, or lending).

Proven track record of leading large, geographically distributed sales teams and delivering revenue growth.

MBA or equivalent postgraduate qualification in Sales, Marketing, or Finance preferred.

Relevant certifications (e.g., IRDAI, AMFI/NISM) an advantage.

Skills & Attributes

Strong strategic and analytical orientation, balanced with hands-on field sales leadership.

Excellent stakeholder management, negotiation, and communication skills.

Ability to operate across diverse regulatory environments and product complexities.

High integrity and a compliance-first mindset given the trust-based nature of chit funds, insurance, and lending.

Data-driven decision-making with comfort using CRM and sales MIS tools. .

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