Channel Partnerships (Sr Associate / Assistant Manager)

Kraftshala; New Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Kraftshala is seeking a Senior Associate / Assistant Manager, Channel Partnerships in Delhi to own and scale college partnerships that drive enrolments for placement-oriented programs. The role is field-heavy, involves frequent travel, and requires engaging senior stakeholders like TPOs and deans to create win-win collaborations.

Initial focus is Delhi NCR with potential pan-India scope, emphasizing ownership, execution excellence, and data-driven partnership management to boost programme

Qualifications

• 2-4 years of B2B business development with existing college or university relationships that can be activated immediately.
• Experience engaging with TPOs, deans, and faculty members.
• Comfortable with field-heavy roles and frequent intercity travel.
• Proven ability to generate, track, and hand over qualified leads.
• Working knowledge of CRM tools and outcome reporting.

Responsibilities

• Build and manage institutional partnerships with colleges, universities and training institutes.
• Plan and execute on-ground seminars, workshops, and events.
• Generate and hand over qualified leads to the Admissions team.
• Own relationships with TPOs, deans, and faculty stakeholders.
• Track performance and pipeline using CRM tools.

Skills

B2B sales

Lead generation

CRM familiarity

Stakeholder management

Travel readiness

Tools

CRM software

Job description

Job Summary

Delhi | Own and scale college and university partnerships to drive on-ground activations, lead generation, and enrolments for Kraftshala's placement-oriented programs.

The Short Version: We're looking for a Senior Associate / Assistant Manager, Channel Partnerships who thrives in high-ownership, on-ground roles to build partnerships from scratch and driving real enrolment outcomes. You should be comfortable operating independently, travelling frequently, and engaging senior stakeholders like TPOs, deans, and faculty to create win-win collaborations.

Role Overview

You will own on-ground partnerships with colleges, universities, and training institutes to drive awareness and enrolments for Kraftshala's placement-oriented programs. This is a field-heavy, individual contributor role requiring frequent travel, strong stakeholder management, and sharp execution.

While the initial focus will be Delhi NCR, deployment will be opportunity-led with pan-India scope over time.

Responsibilities

• Build and manage institutional partnerships. Metrics to measure: Number of active college/institute partnerships; depth of engagement per partner; repeat collaborations
• Plan and execute on-ground seminars, workshops, and events. Metrics to measure: Number of events conducted; attendance quality; lead yield per event
• Generate and hand over qualified leads to the Admissions team. Metrics to measure: Leads generated; lead qualification rate; successful handover and follow-through
• Own relationships with TPOs, deans, and faculty stakeholders. Metrics to measure: Stakeholder responsiveness; partnership longevity; referral introductions
• Track performance and pipeline using CRM tools. Metrics to measure: CRM hygiene; reporting accuracy; visibility of funnel and outcomes

Monthly Outcomes

• Month 1: Onboard fully on Kraftshala's programs, value proposition, and admissions funnel; Activate existing college/institute contacts; Close initial partnerships and execute early seminars/events
• Month 2: Build a predictable cadence of events and partnerships; Improve lead quality and handover effectiveness; Identify high-performing partner profiles and formats
• Month 3+: Scale partnerships across new geographies based on opportunity; Drive consistent contribution to enrolments and revenue; Act as a feedback loop to leadership on on-ground GTM insights

Top Grading

• Ownership Accountability: An A-player independently builds and scales partnerships end-to-end, whereas a B-player waits for direction and external momentum.
• Stakeholder Influence: An A-player earns trust with senior academic stakeholders and creates repeat collaborations, whereas a B-player struggles to move beyond transactional conversations.
• Execution Excellence: An A-player consistently converts on-ground activity into qualified leads, whereas a B-player confuses effort with outcomes.
• Data Discipline: An A-player maintains clean CRM data and clear reporting, whereas a B-player treats tracking as an afterthought.

Must Haves

• 2-4 years of experience in B2B business development with existing college or university relationships that can be activated immediately. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for ).
• Prior experience engaging with TPOs, deans, and faculty members
• Comfortable with field-heavy roles and frequent intercity travel
• Proven ability to generate, track, and hand over qualified leads
• Working knowledge of CRM tools and outcome reporting

Selection Process

• Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
• Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
• Conversation 1: This will be with our Head of Admissions wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
• Conversation 2: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
• Reference Check: We speak with references provided by you, to learn about their experience of working with you, your strengths, and where you shine
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location

Delhi