Business Development - Associate / Senior Associate

Kraftshala; Greater Noida; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Kraftshala is hiring an admissions counsellor to speak with students daily, understand their goals, and guide them to the right program. This full-time, on-site role in Delhi involves answering questions, following up to meet deadlines, and maintaining a clean pipeline.

You’ll influence decisions, aim for monthly enrolment targets, and contribute to Kraftshala’s growth. Salary is ₹6–10 LPA including incentives, ideal for someone with inside sales or counselling experience who thrives on targets.

Qualifications

• Must Haves: Strong communication skills in English (spoken and written).
• Must Haves: Comfort of working with targets and deadlines.
• Must Haves: Basic computer skills (using email, spreadsheets, or simple tracking tools).
• Must Haves: Motivation to build a career in business development/sales/education.
• Good-to-Haves: Prior internship or work experience in sales, business development, or counseling.
• Good-to-Haves: Experience in student leadership, volunteering, or side projects that show initiative.

Responsibilities

• Speak to students exploring Kraftshala’s programs and understand their goals.
• Explain the program simply, answer questions, and follow up to meet deadlines.
• Keep the sales pipeline organized and share insights with the marketing team.
• Contribute to moving leads into enrolments and support Kraftshala’s growth.

Job description

Talk to students every day, help them choose the right career program, and own your monthly enrolment targets. Full-time, on-site in Delhi.

₹6 to 10 LPA including incentives. A great fit if you’ve worked in inside sales, admissions counselling, or any target-driven B2C sales role.

The Short Version

Who we’re looking for: People who can influence. You’re the kind of person who doesn’t shy away from tough conversations - who listens, understands what’s holding someone back, and knows how to convince them to take action.

What this role is about: As part of the Admissions team, you’ll speak to students exploring Kraftshala’s programs - understanding their goals, tackling their doubts, and helping them make confident career decisions. Every lead you convert into an enrolment directly contributes to Kraftshala’s growth.

Why you should apply: Sales is one of the fastest ways to build the skills that set apart great professionals. You’ll learn how to communicate with impact, stay disciplined under pressure, and close conversations that launch careers. The growth is fast, the learning curve is steep, and the rewards - both in skills and money - are well worth the effort.

About us: Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.

We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The Detailed Version

At Kraftshala, we help students and young professionals launch their careers in marketing, sales, and beyond. As part of this role, you’ll be the first point of contact for students considering our programs.

You’ll understand what students are aiming for and help them decide whether the course is the right next step for their careers. Your day will involve explaining the program in a simple, honest way, answering their questions, following up so they don’t miss deadlines, and keeping your pipeline organised. You’ll also share insights with our marketing team so we can keep improving how we reach students like them.

But what truly defines success in this role is straightforward. There are just three metrics that matter:

• How effectively you convert your leads into enrolments
• How many students you enrol in each batch
• The monthly revenue your enrolments contribute

Everything you do - every conversation, follow-up, and insight - directly helps you move these three numbers. And as these grow, so does your career, your learning, and your earning potential at Kraftshala.

Monthly Outcomes

• Month 1: Learn the ropes - understand our programs, observe live calls, and start closing your first few enrolments with guidance.
• Month 2: Run independent calls, handle objections confidently, and start hitting your individual enrollment targets.
• Month 3+: Own your sales pipeline end-to-end - consistently close enrolments, exceed revenue goals, and share insights to make our process sharper.

Top Grading

A-Player (Great fit)

• You communicate clearly and make complex program details easy to understand.
• You stay disciplined - always following up with students and keeping your work organized.
• You stay motivated and keep improving your approach, aiming to do better each month.
• You take ownership, not waiting to be told what to do, but finding ways to help students and the team succeed.

B-Player (Not the right fit)

• You struggle to explain things in a simple and clear way.
• You miss follow-ups or forget to update your work, letting students slip away.
• You regularly fall short of your goals without trying to learn or improve.
• You wait for constant instructions instead of taking charge of your own growth.

Must Haves

• Strong communication skills in English (spoken and written).
• Comfort of working with targets and deadlines.
• Basic computer skills (using email, spreadsheets, or simple tracking tools).
• Motivation to build a career in business development/sales/education.

Good-to-Haves

• Prior internship or work experience in sales, business development, or counseling.
• Experience in student leadership, volunteering, or side projects that show initiative.

Recruitment Process

As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes, and will be a mix of online and in-person interactions.

• Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
• Setting Expectations: This will be a short conversation with the HR team to understand your profile briefly and share the details of the selection process to set expectations about what you’re signing up for
• Conversation 1: This will be a conversation with a senior member of the Admissions Team where you can expect to be evaluated on the competencies needed for the job (mentioned above).
• Conversation 2: This will be a conversation with the Head of Admissions where you can expect to be further evaluated on the competencies needed for the job (mentioned above).
• Conversation 3: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode (read below about it).
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location

Know more about Kraftshala’s philosophy, culture and investors here.