Channel Partner

Licious; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Licious, a Bengaluru-based meat and seafood company, is seeking a Channel Partner to build and scale our quick commerce and aggregator channel business. You will drive growth on platforms like Swiggy Instamart, Blinkit, and Zepto with sharp commercial execution and strong on-platform performance.

The ideal candidate has 2+ years in e-commerce or marketplace growth, hands-on P&L ownership, and a track record of expanding revenue through online channels. FMCG or D2C experience is preferred.

Qualifications

• 2+ years in e-commerce, quick commerce, or marketplace-led growth roles.
• Experience managing platforms like Swiggy Instamart, Blinkit, Zepto or similar marketplaces.
• Proven track record of scaling revenue through online channels.
• Strong understanding of marketplace dynamics including commercials and KPIs.
• Experience owning P&L, margins, and growth metrics for online channels.
• Strong analytical skills with data-driven decision making.
• Excellent stakeholder management and negotiation abilities.
• Ability to thrive in a fast-growth startup environment.
• Experience in FMCG, food, or D2C brands is preferred.

Responsibilities

• Own and scale presence across quick commerce and aggregator platforms.
• Define channel-specific strategy across assortment, pricing, promotions, and visibility.
• Build and manage relationships with platform teams to unlock growth.
• Drive revenue and margins with clear ownership of targets.
• Negotiate commercial terms including commissions and visibility spends.
• Optimize listings and campaigns to improve discoverability and conversion.
• Collaborate with supply chain to ensure high fill rates and SLA adherence.
• Develop dashboards and playbooks for scaling aggregator-led growth.

Skills

E-commerce growth

Marketplace dynamics

P&L ownership

Analytical mindset

Stakeholder management

Negotiation skills

Fast-paced environment

Tools

Swiggy Instamart

Blinkit

Zepto

Job description

We are Licious - a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our Founders, Foodies and Friends.

Today, we are proud to be one of India’s most successful D2C food-tech brands, operating across 14 cities and

serving over 5 million customers with fresh, high-quality products and a best-in-class de-licious consumer experience.

As we enter our next phase of growth, we are building the foundations of a future-ready, institution-grade company

with strong governance, robust systems, and the ambition to operate at public-market standards.

If you have what it takes to be the magic ingredient in the recipe that is Licious...Read on

Role Overview

We are looking for a Channel Partner to build and scale Licious’ quick commerce and aggregator channel business.

This role will be responsible for driving growth across platforms like Swiggy Instamart, Blinkit, and Zepto through

strong partnerships, sharp commercial execution, and best-in-class on-platform performance.

The ideal candidate brings deep experience in managing and scaling marketplace or aggregator-led

growth in consumer businesses (FMCG, D2C, food, or retail), with a strong understanding of platform dynamics, P&L ownership, and the ability to drive impact in a fast-scaling environment

What makes the role meaty?

• Own and scale Licious’ presence across quick commerce and aggregator platforms like Swiggy Instamart, Blinkit, and Zepto
• Define channel-specific strategy across assortment, pricing, promotions, and visibility to drive growth
• Build and manage relationships with platform/category teams to unlock growth opportunities
• Drive revenue, margins, and P&L for aggregator channels with clear ownership of targets
• Negotiate commercial terms including commissions, visibility spends, and joint business plans
• Optimize listings, discoverability, and conversion through platform levers (search, banners, campaigns)
• Collaborate with supply chain and operations to ensure high fill rates, low cancellations, and SLA adherence
• Drive demand planning and inventory allocation specific to quick commerce channels
• Work with marketing teams on platform-led campaigns, launches, and seasonal events
• Identify opportunities to expand into new aggregator platforms or emerging formats
• Build processes, dashboards, and playbooks for scaling aggregator-led growth

We hope that you have..

• 2+ years of experience in e-commerce, quick commerce, or marketplace-led growth roles
• Strong experience managing platforms like Swiggy Instamart, Blinkit, Zepto, or similar marketplaces
• Proven track record of scaling revenue through quick commerce or e-commerce channels
• Strong understanding of marketplace dynamics including commercials, operational metrics and competition mapping
• Experience owning P&L, margins, and growth metrics for online channels
• Strong analytical mindset with ability to drive insights from data
• Excellent stakeholder management and negotiation skills
• Ability to operate in a fast-paced, high-growth environment
• Experience in FMCG, food, or D2C brands is preferred
• Prior startup or high-growth company experience is a strong plus