Channel Marketing Manager

Aditya Birla Group; Maharashtra; On-site; INR 600,000 - 900,000; Full time

Job summary

Marketing Partner Engagement role focusing on events, channel partnerships, and brand initiatives across the business.

You will plan and execute end-to-end events, drive partner onboarding and engagement, ensure brand compliant visibility, and oversee marketing operations including budgets, vendors and cross-functional teamwork.

Strong communication, project management and stakeholder coordination are essential to deliver timely activations in a dynamic market.

Qualifications

• Experience in planning and executing marketing events and activations.
• Ability to coordinate with multiple stakeholders and partners.
• Understanding of brand guidelines and channel branding.

Responsibilities

• Plan and execute end-to-end marketing events including branch launches, partner meets, corporate engagement programs, exhibitions, developer events, leadership visits and internal events.
• Support partner onboarding and engagement initiatives through campaigns and networking events.
• Drive partner branding initiatives across business verticals with brand compliance and visibility.
• Manage day-to-day marketing operations: artwork coordination, print production, vendor management, budgets, approvals, logistics and compliance.
• Collaborate with Sales, Product, Distribution, Procurement, Finance and regional teams to ensure efficient execution and continuous process improvements.

Skills

Event Management

Partner Engagement

Branding

Marketing Strategy

Vendor Management

Budget Tracking

Cross-functional Collaboration

Education

Graduate Diploma

Job description

Marketing Partner Engagement Branding Market Research Marketing Strategy

Graduate Diploma

CERTIFICATION

Job Description

4) Key Result Areas

Key Result Areas

Supporting Actions

Event Management & Activations

Plan and execute end-to-end marketing events including branch launches, channel partner meets, corporate engagement programs, exhibitions, developer events, leadership visits, internal events and other business activation initiatives. Ensure seamless execution, stakeholder coordination and adherence to brand standards.

Partner Expansion & Engagement

Support business teams in partner acquisition and engagement initiatives by planning and executing partner onboarding programs, engagement campaigns, activation initiatives and networking events to strengthen the channel ecosystem.

Partner Branding & Visibility

Drive execution of partner branding initiatives across business verticals by ensuring timely implementation, brand compliance and enhanced visibility across partner touchpoints.

Marketing Operations & BAU Support

Manage day-to-day marketing operations including artwork coordination, print production, vendor management, PO creation, invoice processing, budget tracking, logistics, inventory management, approvals, compliance and timely support for business requirements. Ensure smooth execution of all BAU marketing activities.

Build and manage relationships with event agencies, fabrication partners, printers, production vendors and venue partners. Drive cost optimization, service quality and timely delivery while ensuring adherence to procurement processes.

Process Excellence & Cross-functional Collaboration

Develop standardized event processes, documentation and MIS. Collaborate with Sales, Product, Distribution, Procurement, Finance, Compliance and regional teams to ensure efficient execution of marketing initiatives and continuous process improvements.