Customer Tech - Adobe - CDP HighTouch Senior

EY; Chennai; On-site; INR 1,200,000 - 2,300,000; Full time

Job summary

EY seeks a Hightouch CDP Consultant/Senior Consultant to design and optimize customer data solutions. You will work with data engineering and marketing teams to enable audience activation, segmentation, and real-time use cases.

Ideal candidates have 2–6 years in MarTech/CDP, strong data modeling skills, and experience with Snowflake, Databricks, BigQuery, and cloud data warehouses. Agile delivery experience is preferred.

Qualifications

• Bachelor's degree in CS/IT/Engineering or related field.
• 2–6 years of MarTech/CDP/Data Engineering or Marketing Tech implementations.
• Experience in Agile delivery environments.

Responsibilities

• Design, implement and optimize warehouse-native customer data solutions using Hightouch CDP.
• Configure and administer Hightouch CDP environments and data syncs.
• Build audience activation workflows and customer segments.
• Collaborate with data engineering to model activation-ready data.
• Partner with marketing to translate business requirements into technical solutions.

Skills

Hightouch CDP

Reverse ETL

Data modeling

Audience activation

Snowflake

Databricks

BigQuery

Redshift

API integrations

CRM platform integrations

Education

Bachelor's degree in Computer Science/IT/Engineering

Tools

Snowflake

Databricks

BigQuery

Redshift

Job description

Customer Tech - Adobe - CDP HighTouch Senior

Other locations: Anywhere in Country

Requisition ID: 1729351

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Position : Hightouch CDP Consultant / Senior Consultant

Experience : 2–6 Years

Role Overview

We are seeking a talented Hightouch CDP Consultant to design, implement, and optimize warehouse-native customer data solutions using Hightouch. The ideal candidate will work closely with business stakeholders, data engineering teams, and marketing teams to enable audience activation, customer segmentation, identity resolution, and real-time marketing use cases.

Key Responsibilities

• Configure and administer Hightouch CDP environments.
• Build and manage audience activation workflows.
• Create customer segments and activation use cases.
• Configure destinations and data syncs across marketing platforms.
• Support Reverse ETL implementations from cloud data warehouses.

Data Integration & Modeling

• Collaborate with data engineering teams to understand source data.
• Build and validate customer data models for activation.
• Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
• Ensure data quality, governance, and compliance requirements are met.
• Troubleshoot sync and audience activation issues.

Marketing Activation

• Support use cases including:
• Customer onboarding
• Abandoned cart
• Loyalty and retention
• Partner with marketing teams to translate business requirements into technical solutions.

Stakeholder Engagement

• Participate in discovery workshops.
• Gather and document business and technical requirements.
• Prepare solution design documents and process flows.
• Work with clients and cross-functional teams throughout project lifecycle.

Required Skills

Technical Skills

• Experience with Hightouch CDP or Reverse ETL platforms.
• Experience working with:
• Snowflake
• Databricks
• BigQuery
• Redshift
• Understanding of customer data models.
• Knowledge of data warehousing concepts.
• Experience with API-based integrations.
• Familiarity with CRM and marketing platforms.
• Customer Data Platforms (CDP)
• Audience Activation
• Event-based Marketing
• Customer Lifecycle Management

Preferred Skills

• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, Iterable, or similar platforms.
• Knowledge of identity resolution concepts.
• Python for data validation and automation.
• Exposure to cloud platforms (AWS, Azure, GCP).

Qualifications

• Bachelor's degree in Computer Science, IT, Engineering, or related field.
• 2–6 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.
• Experience working in Agile delivery environments.

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