Catering Sales Executive

Upper Crust; Sarkhej; On-site; INR 300,000 - 420,000; Full time

Job summary

Upper Crust in Ahmedabad, Gujarat seeks a Catering Sales Assistant/Executive to drive enquiries and bookings for weddings, corporate events, and social functions. You will handle lead follow-up, quotations, and menu coordination while coordinating with kitchen and operations teams.

The role requires proactive client communication, accurate record-keeping, and a commitment to professional service. Prior hospitality sales experience is valued.

Qualifications

• Bachelor’s degree or diploma in Hospitality Management or related field.
• 1–4 years of experience in catering sales or event coordination.
• Freshers with strong communication may be considered.
• Proficient with MS Office, Excel, and online communication tools.
• Fluency in English, Hindi, and Gujarati preferred.

Responsibilities

• Respond promptly to telephone, email, website, WhatsApp, social media, and walk-in enquiries.
• Generate new leads through telecalling, client visits, referrals, networking, online research, and local market activities.
• Contact prospective clients to understand event date, venue, guest count, menu, budget, and service requirements.
• Maintain a daily follow-up schedule for enquiries, quotations, tentative bookings, and pending confirmations.
• Support the Catering Sales Manager in achieving monthly and quarterly sales targets.
• Promote catering packages, seasonal menus, buffet options, live counters, beverages, décor, and related services.
• Identify opportunities for upselling and cross-selling without exceeding client budgets.
• Maintain an updated database of clients, event planners, companies, venues, and repeat customers.

Skills

Customer handling

Lead generation

Sales negotiation

Quotations

Event coordination

Relationship management

Communication skills

MS Office

Excel

CRM

Education

Bachelor’s degree or diploma in Hospitality/Business Administration

Tools

MS Office

Excel

WhatsApp Business

CRM software

Job description

Job Description: Catering Sales Assistant / Executive

Location: Ahmedabad, Gujarat
Department: Catering Sales and Business Development
Reports to: Catering Sales Manager / General Manager
Employment Type: Full-time
Experience: 14 years in catering, hotel sales, banquet sales, restaurant sales, event coordination, or customer relations

Position Summary

We are seeking a motivated and customer-focused Catering Sales Assistant / Executive to support business development and manage catering enquiries for weddings, corporate events, parties, conferences, festivals, and social functions in Ahmedabad.

The position will handle lead follow-up, client communication, quotations, menu coordination, booking documentation, and coordination with kitchen and operations teams. The role is suitable for a proactive candidate who can convert enquiries into confirmed bookings while maintaining accurate records and professional customer service.

Key Responsibilities

Sales and Lead Management

• Respond promptly and professionally to telephone, email, website, WhatsApp, social media, and walk-in enquiries.
• Generate new leads through telecalling, client visits, referrals, networking, online research, and local market activities.
• Contact prospective clients to understand event date, venue, guest count, menu preference, budget, and service requirements.
• Maintain a daily follow-up schedule for enquiries, quotations, tentative bookings, and pending confirmations.
• Support the Catering Sales Manager in achieving monthly and quarterly sales targets.
• Promote catering packages, seasonal menus, buffet options, live counters, beverages, dcor, equipment, and related services.
• Identify opportunities for upselling and cross-selling without exceeding the clients budget.
• Maintain an updated database of clients, event planners, companies, venues, and repeat customers.

Quotations and Booking Support

• Prepare accurate menus, quotations, proposals, rate sheets, and presentation documents.
• Calculate estimated costs based on guest count, menu, service style, manpower, transportation, equipment, taxes, and other applicable charges.
• Coordinate food tastings and menu discussions with clients and the culinary team.
• Record client changes and ensure that revised quotations are issued promptly.
• Assist in obtaining booking confirmations, signed agreements, purchase orders, and advance payments.
• Maintain complete booking files and ensure that all commercial terms are properly documented.
• Follow company guidelines regarding discounts, credit terms, taxes, cancellation charges, and payment schedules.

Event Coordination

• Prepare event summary sheets, function details, and internal event schedules.
• Coordinate confirmed event information with kitchen, production, purchase, logistics, service, finance, and operations teams.
• Confirm the final guest count, menu, event timing, venue address, setup requirements, and special instructions before the event.
• Assist with pre-event meetings and operational handovers.
• Support the team during important events, site visits, food tastings, and client meetings when required.
• Communicate last-minute changes clearly and promptly to the concerned departments.
• Follow up with clients after events to obtain feedback and encourage repeat business and referrals.

Reporting and Administration

• Update daily sales reports, enquiry registers, booking status, and lead-conversion records.
• Prepare weekly and monthly reports covering enquiries, quotations, confirmed bookings, revenue, pending payments, and lost business.
• Maintain records in Excel, CRM, or the company’s sales-management system.
• Coordinate with the accounts team regarding advances, invoices, outstanding balances, and payment receipts.
• Monitor pending client approvals, menu selections, guest counts, and event confirmations.
• Maintain confidentiality of customer, pricing, and company information.

Required Qualifications

• Bachelor’s degree or diploma in Hospitality Management, Hotel Management, Business Administration, Marketing, or a related discipline.
• 1–4 years of experience in catering sales, banquet sales, hotel sales, restaurant sales, event coordination, or customer service.
• Freshers with excellent communication skills and relevant hospitality education may also be considered.
• Good working knowledge of MS Office, Excel, email, WhatsApp Business, and online communication tools.
• Fluency in English, Hindi, and Gujarati is preferred.
• Knowledge of Ahmedabad’s corporate, wedding, banquet, and event market will be an advantage.
• Willingness to travel locally for client visits and venue inspections.

Key Skills

• Customer handling and relationship management.
• Lead generation and systematic follow-up.
• Quotation preparation and basic costing.
• Sales communication and negotiation.
• Menu presentation and product knowledge.
• Event coordination and attention to detail.
• Professional telephone and email etiquette.
• Basic understanding of food-service operations.
• Ability to work with deadlines and changing client requirements.
• Teamwork, patience, and problem-solving ability.
• Strong Excel and documentation skills.