Category Trade Marketing Manager

Godrej Properties; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Flexible work options

Health insurance

Paid parental leave

Diversity and inclusion

Job summary

Godrej Industries Group seeks a Category Trade Marketing Manager to act as the strategy and insights arm between marketing, sales and customer teams. You will own category development and GTM for launches, coordinating with KAMs, Ops and Customer teams to drive growth from Mumbai.

You will lead shopper insights, promotions, visibility planning and data-driven channel initiatives, traveling across the country to gauge performance and opportunities.

Qualifications

• Postgraduate degree from a reputed institution.
• Relevant experience in Sales Management Role at Area / Zone Level preferably.
• Prior experience in trade marketing / key account management will be preferred.

Responsibilities

• Category development: revenue, growth, demand planning and business development for set of categories.
• New product launches, brand led activations and visibility planning: GTM strategy for launches and activations.
• Channel development projects and data in-sighting: shopper insights and channel innovation.
• Promotion and spends management: design shopper promotions and track spends with ROI checks.
• Travel: travel nationwide; based out of Mumbai to understand on-ground performance.

Skills

Analytical skills

FMCG Modern Trade

Interpersonal skills

Negotiation

Stakeholder management

Execution

Planning

Commercial acumen

Education

Postgraduate degree

Job description

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

www.godrejcp.com

About the role

The Category Trade Marketing Manager acts as a key conduit between marketing, sales and customer team and works as strategy and insights arm of the channel.

Key responsibilities:

Category development

• Responsible for revenue, growth, demand planning and business development for set of categories
• Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities
• Develop a joint brand-channel activity calendar for building the categories

New product launches, brand led activations and visibility planning

• Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands
• Develop and execute brand activations in close coordination with KAMs, Ops and Customer team
• Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same

Channel development projects and data in-sighting

• Assess potential for special packs and work on the development of the same with the cross-functional team
• Work on shopper insights led category management
• Work on projects to lead innovation in channel: product mix (combos), promotions, visibility, systems & processes and channel activations
• Research and data analysis on offtake data, shopper retail data, Nielsen etc. Lead in-sighting into action

Promotion and Spends Management

• Design shopper promotion along with KAM and Ops team
• Responsible for spends management for the set of categories. Stringent check & tracking of the same.
• ROI check and pre-post evaluation of spends, promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact

Travel

• To understand on ground working and sense the category performance, you will need to travel across the country basis requirement. You will be based out of Mumbai

Key Skills

• Excellent analytical skills with strong understanding of FMCG Modern Trade business
• Interpersonal skills, including influencing, negotiation and communications skills to manage effective stakeholder relationships across teams;
• High on energy and driven. Strong attitude in coming up with new initiatives that would help in better business delivery
• Proven track record of strong execution, systematic planning, commercial acumen and critical thinking

Education:

• Postgraduate degree from a reputed institution

Experience

• Relevant experience in Sales Management Role at Area / Zone Level preferably.
• Prior experience in trade marketing / key account management will be preferred.

Benefits

Be an equal parent

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
• Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

• Gender-neutral anti-harassment policy
• Same sex partner benefits at par with married spouses
• Coverage for gender reassignment surgery and hormone replacement therapy
• Community partnerships and advocacy
• Persons with Disability (PwD) care

We are selfish about your wellness

• Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
• Elder care for those who might need to extend support to senior family members
• Preventative healthcare support
• Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
• Uncapped sick leave
• Flexible work options, including remote working and part-time work
• Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

• Structured recognition platforms for individual, team and business-level achievements
• Digital and offline instant recognition platforms.

https://www.godrejcareers.com/benefits/

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. Its not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

We look forward to meeting you.