Category Marketing Manager, IN Apparel

Amazon; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

ASSPL, Bengaluru, seeks a Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience for Amazon.in Fashion. Own traffic drivers, optimize channels, and collaborate across teams to drive growth and brand promotions.

The role requires 3+ years of marketing experience, data-driven decision making, and proficiency in Excel/Tableau/Salesforce. Strong analytics and program management are essential for success and impact.

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.

Responsibilities

• Own all key traffic drivers for the category/line of business and act as category advocate with central traffic teams.
• Understand and optimize onsite merchandising, search, social, push notifications and performance marketing channels.
• Analyze customer cohorts and drive growth initiatives.
• Collaborate with internal teams and brands to drive experiments on promotions and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness and improve site initiatives.
• Develop category style guidelines, merchandising calendar, promotions and brand promotion packages.
• Audit traffic funnel and provide weekly/monthly insights on gaps to topline goals.
• Present findings to senior management internally and externally.
• Drive customer lifecycle management activities including acquisition and retention.
• Plan category marketing P0 metrics and budget.
• Drive monetization of marketing inventory to scale brand engagement.

Skills

Data-driven marketing

Cross-functional collaboration

Marketing campaigns

Customer lifecycle management

Analytics

Tools

Excel

Tableau

Salesforce

Marketo

CRM tools

Job description

Description

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

• The successful candidate for this high impact role should :
• Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• Present to senior management externally and internally.
• Drive customer lifecycle management activities including customer acquisition, retention to drive growth
• Do planning for category marketing P0 metrics and budget
• Drive monetization of marketing inventory to scale engagement with brands and grow them
• Meet business goals while ensuring a top-notch customer experience.

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company - ASSPL - Karnataka

Job ID: A10503309