Category Manager/Head (Processed Foods)- Startup

WOW Softech; New Delhi; On-site; INR 2,400,000 - 4,600,000; Full time

Job summary

WOW Softech in Delhi is seeking a Category Manager / Head (Processed Foods) to build and scale a new processed-food vertical from concept to commercialization, reporting directly to the Founder. The role requires identifying customers, onboarding partners, and shaping the business model and GTM strategy, with eventual ownership of the P&L and full vertical leadership.

You should bring 5–12 years in FMCG/food sectors, MBA/PGDM, and a track record of launching new ventures or categories in

Qualifications

• Experience building or launching new businesses or categories.
• Background in FMCG, Food, Consumer, Retail, E-commerce, Food-tech, Strategy Consulting or Venture Building.

Responsibilities

• Build a new processed-food business vertical from concept to scale.
• Develop the business model, GTM strategy and commercialization roadmap.
• Identify and onboard manufacturing partners, suppliers and strategic partners.
• Identify target customers and drive customer acquisition and partnerships.
• Validate products and business models through market feedback.
• Develop scalable operating processes, governance and execution mechanisms.
• Work closely with the Founder on strategic priorities and drive execution end-to-end.
• Monitor revenue, margins and commercial outcomes.
• Take ownership of the P&L and overall vertical.

Skills

Startup experience

Category building

GTM strategy

P&L awareness

Stakeholder management

Education

MBA/PGDM

Job description

Role: Category Manager / Category Head - Processed Foods - Startup

Location: South Delhi
Experience: 5 to 12 Years

Education: MBA / PGDM from a premier institute preferred (IIT or IIM)
Industry: FMCG / Food Processing / Consumer/ Agri-tech / Food & beverages

About the Role

We are looking for a Category Manager /Head(Processed Foods) to build and scale a new processed-food business vertical from concept to commercialization.

This is a 01 business-building role, working directly with the Founder. The individual will be responsible for developing the business model, GTM strategy, operating ecosystem and execution roadmap, with the opportunity to eventually take complete ownership of the vertical and its P&L.

What We Are Looking For

• The ideal candidate is someone who has built or launched something new, rather than only managed existing projects.
• Candidates from FMCG, Food Processing, Food & Beverage, Consumer, Retail, E-commerce, Food-tech, Strategy Consulting or Venture Building backgrounds are encouraged to apply.

Key Responsibilities

• Build a new processed-food business vertical from concept to scale.
• Develop the business model, GTM strategy and commercialisation roadmap.
• Identify and onboard manufacturing partners, suppliers and strategic partners.
• Identify target customers and drive customer acquisition and partnerships.
• Validate products and business models through market feedback.
• Develop scalable operating processes, governance and execution mechanisms.
• Work closely with the Founder on strategic priorities and drive execution end-to-end.
• Monitor business performance, revenue, margins and commercial outcomes.
• Eventually take ownership of the P&L and overall business vertical.

Ideal Candidate

• 5 to 12 years of experience in FMCG, Food Processing, Consumer Business, Strategy, Consulting, Venture Building or a high-growth startup.
• Proven experience in building a new business, product or category from 01.
• Strong understanding of GTM, business development and commercialization.
• Experience working with manufacturers, suppliers, partners and customers.
• Strong commercial and P&L orientation.
• Excellent strategic thinking combined with strong execution ability.
• Entrepreneurial mindset and comfortable working in an ambiguous, fast-paced environment.
• Strong stakeholder management and problem-solving skills.