Category Manager

Pocket FM; Bengaluru Urban; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Pocket FM seeks a growth/business professional to own content commissioning end-to-end, turning ideas into scalable IP and measurable growth. You’ll use data-driven tests to identify high-potential stories and partner with performance, creative and business teams to optimize reach and engagement.

The role requires 1–4 years in growth roles, hands-on execution, and a bias for action. You’ll thrive by breaking big problems into solvable steps and influencing senior leadership with rigor and

Qualifications

• 1-4 years of experience in growth/business roles with high operational excellence.
• Astute problem-solving skills and ability to break large problems into smaller solvable pieces with a data-driven approach to decision-making.
• Ability to develop and implement a plan from concept to completion, generating measurable outcomes.
• Track record of productive teamwork, hands-on mindset, continuous learning, and action bias.

Responsibilities

• Identify, adapt and scale stories with the highest ROI across diverse categories.
• Lead data-driven pilots to measure creative appeal and CPI/LTV.
• Collaborate with performance, creative and business teams to drive growth.

Skills

Growth experience

Data-driven

Problem solving

Cross-functional

Execution minded

Job description

At Pocket, we’ve seen exponential growth in content consumption, category expansion, and user scale - further strengthening our ambition to build the world’s largest audio entertainment ecosystem. Backed by long-term capital and a clear product vision, we are now focused on bringing in the next generation of leaders who can shape our content engine with both creativity and analytical rigor.

We operate across diverse genres and markets, solving complex challenges that have no playbook. This role is for someone who can lead a category end-to-end: transforming raw stories into scalable IP, driving commissioning strategy, and ensuring only high-potential content makes it into our slate. Success requires navigating ambiguity, partnering cross-functionally with performance, creative, and business teams, and making decisions grounded in data, not opinion. Thriving at Pocket demands high IQ and EQ, commercial thinking, and the ability to influence senior leadership while maintaining a builder’s mindset.

We offer full ownership: from testing and validating ideas to green-lighting stories that will shape the future of our platform. We don’t expect past experience in identical problems—what matters is adaptability, intellectual humility, analytical sharpness, and the ability to break unprecedented problems into structured, solvable components.

Here’s what we’re solving for:

We’re solving for a content commissioning engine that drives measurable business growth, not just higher volume. The role is to identify, adapt, and scale stories with the highest potential ROI across diverse categories.

Key outcomes include:

• Optimizing content for reach and engagement: Fine-tune shows to appeal to target demographics, increasing potential audience size and retention
• Data-driven commissioning: Replace subjective judgment with rigorous testing—small-scale content pilots on Meta measure both creative appeal and Cost Per Install (CPI). Use data to separate 10x winners from low-return concepts, ensuring investments flow to ideas with clear scale potential
• Maximizing financial efficiency: Only greenlight content that demonstrates a strong probability of profitable CPI-to-Lifetime Value (LTV) ratios, preventing large investments in high-cost, low-return IP
• Uncovering high-impact content: Identify “hidden gems” capable of generating outsized growth, scaling production based on validated metrics.

In essence, we’re building a system where creative intuition meets hard business metrics, ensuring every piece of content has a clear path to driving engagement and revenue.

Here’s what we are looking for:

• 1-4 years of experience in growth/ business roles with high operational excellence
• Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
• Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning. Have an action-bias; solve problems, execute, and iterate, if required