Category Growth Marketing Manager

Drishti Group; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Drishti Group in India seeks a category and marketing leader to own the education vertical, drive on-time delivery of brand and marketing initiatives, and boost sales across online and offline channels.

You will plan launches, coordinate with Product, Content, and Marketing, conduct market research, optimize campaigns, and ensure KPI-driven growth. A background in EdTech or marketing management is preferred.

Qualifications

• Bachelor’s or Master’s degree, or certification in Project or Marketing Management preferred.
• Solid organizational skills with attention to detail and multitasking.
• Excellent written and verbal communication to convey ideas to teams and stakeholders.
• Strong time management to meet deadlines.
• Working knowledge of Microsoft Office and CRM is a must.
• Leadership and analytical skills with creativity and problem-solving abilities.

Responsibilities

• Plan category strategy, new course launches, and revenue growth.
• Manage time and action calendar and resource allocation.
• Coordinate with multiple stakeholders and cross-functional departments.
• Collaborate with marketing to design promotional campaigns across social media, digital, website, influencer marketing, webinars, events, and ATL/BTL.
• Own offline and online course launch calendar with Product and Content teams.
• Conduct competitive analysis, pricing reviews, and market research.
• Work with sales, course design, counseling, and other teams to drive vertical revenue.
• Monitor category KPIs and optimize enrollments, lead conversions, retention, and revenue vs cost.
• Define brand positioning and maintain consistency across marketing platforms.
• Collaborate with Tech and Product teams to enhance user experience on website and app.

Skills

Organizational skills

Communication skills

Time management

MS Office

CRM software

Leadership

Analytical skills

Creativity and innovation

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree

Master’s degree

MBA

Marketing Management certification

Project Management certification

Tools

CRM software

Microsoft Office

Job description

Job Purpose:

Manage the education category and drive sales by ensuring on-time delivery of overall brand and marketing actions and initiatives.

Primary Job Responsibilities:

Planning for category, new course launches, revenue growth, managing the time and action calendar, resource management, communication with multiple stakeholders and cross-functional departments, evaluation, and improvement.

Major KRAs:

• Act as the custodian and single point of contact (SPOC) for the entire vertical, ensuring seamless coordination across departments and timely execution of business objectives.
• Collaborate with the marketing team to conceptualize and execute impactful promotional campaigns across social media, digital, website, influencer marketing, webinars, events, and ATL/BTL.
• Own the offline and online course launch calendar, coordinating with all stakeholders, including Product and Content teams, to ensure smooth execution of launch timelines, academic calendars, and promotional rollouts.
• Conduct competitive analysis, pricing reviews, and market research to identify trends, opportunities, and marketing strategies for the respective category and courses.
• Work closely with cross-functional teams, including sales, course design, counseling, and other departments to drive vertical revenue growth.
• Monitor category-level KPIs and business metrics, including enrollments, lead conversions, drop-offs, retention, and revenue versus cost performance, ensuring timely optimization.
• Define brand positioning and marketing strategies for the category, maintaining brand consistency across all marketing platforms.
• Develop and implement monthly and quarterly business plans and review mechanisms for performance tracking.
• Collaborate with the Tech and Product teams to enhance the user experience on digital platforms such as website and app, and ensure timely updates for learners regarding category courses and programs.

Specific Knowledge and Skills:

• Bachelor’s or Master’s degree, or any certification in Project or Marketing Management is preferable.
• Solid organizational skills, including attention to detail and multitasking.
• Strong written and verbal communication skills to convey ideas, expectations, and information to the team and stakeholders.
• Excellent time management skills to prioritize tasks effectively and ensure deadlines are met.
• Strong working knowledge of Microsoft Office and CRM; knowledge is a must.
• Behavioral competencies: leadership, understanding of consumers, problem-solving skills, creativity and innovation, managing multiple priorities, and analytical skills.

Qualification and Experience:

Minimum Qualification: Graduate, Master’s, or relevant work experience

Preferred Qualification: Graduate or MBA, or any Marketing Management or Project Management certification is preferable

Minimum Experience: 3-4 years, preferably in EdTech, Test Prep, or Category Management roles