Category Associate - Brand Curation

Dil Foods; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Dil Foods in Bengaluru is seeking a creative early-career professional to help build new food brands from scratch. You will work with the category head to conceptualize menus, tag recipes, and coordinate shoots to capture every dish.

You will analyze customer behavior, pricing, assortment, and competition, drive data-driven decisions to improve availability, throughput, and reduce wastage, and support launches from idea to final shoot.

Qualifications

• 1-3 years in food or brand development environment.
• Strong interest in menu creation and brand building.
• Attention to detail in recipe tagging and product shoots.
• Comfort with data analysis to inform decisions.

Responsibilities

• Identify new brand and cuisine opportunities and conceptualize menus from scratch.
• Tag recipes with ingredients, allergens, cuisine, and category for clean scalability.
• Plan and coordinate product shoots end-to-end on-set.
• Track product trials from kitchen to launch to avoid gaps.
• Coordinate with vendors to source new samples and manage relationships.
• Analyze customer behavior, pricing, assortment, and competition.
• Support launch, optimization, and retirement of products based on performance.
• Improve availability, throughput, and wastage through data-driven decisions.

Skills

Food brand development

Menu conceptualization

Data-driven decision making

Project coordination

Job description

Company Description

Dil Foods, through its Dil Brands vertical, creates and operates virtual food brands designed to serve the daily meal needs of people across India. By partnering with small and medium-sized restaurants, Dil Brands helps them improve utilization of their existing kitchen assets and resources. This model enables restaurant partners to expand their customer reach and revenue without significant additional investment.

This is not your run-of-the-mill food role.

We're building new food brands and cuisines from scratch and we're looking for someone who genuinely loves food, loves trying new cuisines, and wants to help conceptualize the next brand before it exists.

If you've trained at IHM, come from a food-tech background, or have hands‑on experience across Indian, Continental, or Asian kitchensand you're structured, process-driven, and detail-obsessed as much as you're creative - this is that role.

You'll work closely with our category head to spot gaps in the market, help conceptualize menus for new brands, and make sure everything behind the scenes - from recipe details to product shoots to vendor samples runs without anything falling through the cracks.

What you'll be doing:

• Helping identify new brand and cuisine opportunities, and conceptualizing menus from the ground up


• Tagging every recipe accurately and consistently - ingredients, allergens, cuisine, and category so the menu stays clean and reliable as it scales


• Coordinating product shoots end to end- from planning and scheduling to being on-set to make sure every dish is captured right


• Tracking all product trials from kitchen to launch, so nothing gets lost in the process


• Coordinating with vendors to source new samples and managing that relationship over time


• Analyzing customer behavior, pricing, assortment, demand, and competition


• Supporting the launch, optimization, and retirement of products based on performance


• Improving availability, throughput, and wastage through data-driven decisions

Who we're looking for:

Someone early in their career (0-3 years) with a genuine food background - creative enough to conceptualize a dish or a brand, and structured enough to track ten product trials at once without losing the thread. IHM grads, food-tech professionals, and anyone who's spent real time in a kitchen and wants to move into brand and category building are especially encouraged to apply.

If you love food, love discovering new cuisines, and want to help build brands from the very first idea to the final shoot - let's talk.