Category Associate

ESP Engineered; Kozhikode; On-site; INR 250,000 - 300,000; Full time

Job summary

ESP Engineered in Kozhikode is seeking a Category Associate to support and manage backend operations for YouTube channels. The ideal candidate should have a degree from a reputed arts or science college in Kerala with strong academic credentials. Responsibilities include assisting with content scheduling, optimization, and analytics. Good organizational skills and attention to detail are essential for success in this dynamic role. Join us to enhance our content publishing, growth, and engagement strategies.

Qualifications

• Strong academic credentials required.
• Flair for media and digital content.

Responsibilities

• Assist in day-to-day operations of YouTube channels.
• Maintain publishing calendar and coordinate with teams.
• Work on basic SEO strategies to improve channel visibility.
• Monitor YouTube analytics and prepare reports.
• Stay updated with trending content on YouTube.
• Help manage comments and engage with subscribers.

Skills

Good organizational skills

Attention to detail

Education

Degree from a reputed arts or science college

Job description

We are looking for a smart, creative, and organized Category Associate to support and manage the backend and operational tasks of any assigned category. The selected candidate will be working closely with the Director and creative teams to ensure the seamless publishing, growth, and analytics of our YouTube content. This is a dynamic role suited for someone from a reputed arts or science college in Kerala with strong academic credentials and a flair for media and digital content.

• Assist in the day-to-day operations of multiple YouTube channels.
• Ensure timely uploading of videos with appropriate titles, descriptions, and thumbnails.

Content Scheduling & Coordination:

• Maintain a publishing calendar and coordinate with the video editing and creative teams.
• Prepare and update video release schedules.

Content Optimization:

• Work on basic SEO strategies to improve channel visibility and engagement.
• Analyze video performance and suggest improvements.

Analytics & Reporting:

• Monitor YouTube analytics (views, engagement, retention) and prepare periodic reports.
• Track channel growth and key performance indicators.

Research & Trend Monitoring:

• Stay updated with trending content and formats on YouTube in the education/edutainment domain.
• Assist in brainstorming content ideas based on trending topics and audience interest.

Community Management:

• Help manage comments, respond to queries, and engage with subscribers under guidance

Other Support Activities:

• Assist the Director and team in any additional administrative or digital marketing support needed related to the YouTube channel.

Preferred Skills:

• Good organizational skills and attention to detail