Catalog & Merchandising Executive

Backdrop Source; Coimbatore District; On-site; INR 450,000 - 650,000; Full time

Job summary

Backdrop Source in Coimbatore, India, is seeking a hands-on catalog growth specialist to own the growth and accuracy of our product catalog across four storefronts. You will build listings that are clean, complete, and optimized for on-page SEO, ensure no blank fields, and maintain consistent naming conventions.

You will study competitor catalogs, translate research into a prioritized list of listings, write on-page SEO copy, and create study material for sales and design.

Qualifications

• Hands-on catalog management and ownership of the product listings

Responsibilities

• Build and maintain product listings in Shopify following SEO best practices
• Keep catalog data clean across all storefronts
• Run bulk catalog operations using CSV imports/exports and bulk editor with QC checks
• Research competitor catalogs and translate into prioritized listings
• Write on-page SEO copy (meta titles, meta descriptions, handles, alt text)
• Create product study material for sales and design
• Use AI tools to automate repetitive parts of the job

Skills

SEO awareness

Data normalization

Ownership mindset

Tools

Shopify

CSV imports/exports

AI tools

Job description

About the role

You will own the growth and accuracy of that catalog.

That means three things in practice. First, building product listings that are clean, complete, and structured for on-page SEO. Second, keeping the data consistent across all four storefronts no blank fields, no duplicate handles, no drifting naming conventions. Third, looking outward: studying competitor catalogs to find the backdrop styles and categories we are missing, and turning that into a prioritised list of listings worth building.

You will also be the person who makes sure our sales and design teams actually understand what we sell. Every new product launch should come with study material that explains what it is, how it is positioned, and how it differs from what we already offer.

This is a hands-on execution role with real ownership. You are not coordinating with someone else who does the work you are the person doing it.

What you'll do

• Build and maintain product listings in Shopify — titles, variants, pricing, images, collections, and metafields — following Shopify best practices and on-page SEO principles.
• Keep catalog data clean across all four regional storefronts. No blank titles or IDs, no duplicate handles, consistent naming conventions, accurate variant structures.
• Run bulk catalog operations using CSV imports/exports and the Shopify bulk editor, with a QC process that catches errors before they go live.
• Research competitor catalogs to identify gaps in our range, and translate that research into a prioritised, reasoned list of listings to add.
• Write on-page SEO copy for products and collections — meta titles, meta descriptions, handles, alt text — that reads well to a human and indexes well for search.
• Create product study material for sales and design so that every launch is understood by the teams who have to sell and build it.
• Use AI tools to move fast. We expect you to automate the repetitive parts of this job, not grind through them by hand.Role & responsibilities