Campaign, Programs and Events Manager - GCC Programs

Snowflake; Bengaluru; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Snowflake is seeking a Campaign, Programs and Events Manager to drive GTM strategies and field programs across the GCC Ecosystem in India. You will execute multi-channel campaigns and large-scale events, collaborating with partner, Education, and account-based marketing teams to generate awareness and pipeline.

The ideal candidate has 8+ years in B2B marketing for enterprise software, strong leadership and project management skills, and the ability to align with Sales for pre/post event

Qualifications

• 8-10+ years of proven multi-channel B2B marketing experience in enterprise software/SaaS.
• Bachelor’s degree in Marketing or related field; experience with field marketing.
• Ability to communicate to diverse technical and non-technical audiences.

Responsibilities

• Lead and execute go-to-market strategies and integrated marketing programs across campaigns and events.
• Collaborate with partner, Education, and ABM teams to drive engagement and awareness in India.
• Coordinate pre/post event communications with Sales/SE and manage budgets and vendors.

Skills

Multi-channel marketing

Campaign management

Leadership

Project management

Time management

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Administration

Tools

Salesforce

Marketo

Wordpress

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Campaign, Programs and Events Manager - GCC Programs

As the Field Marketing - Campaign, Programs and Events manager, you are responsible for driving enablement and awareness activities through field programs for the GCC Ecosystem. You will execute targeted marketing programs to generate awareness, pipeline, move prospects through the sales cycle and help build a customer relationship. In addition, you are expected to successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a highly-organised self-starter with a natural curiosity to learn and to explore.

Job Description

• Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.
• Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in India.
• Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies
• Run large scale and short format in person and virtual programs for Skills Developmet
• Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.
• Manage project timelines, quality issues, resources, and budget
• Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics
• Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
• Regular tracking and reporting on campaign performance

Requirements

• 8 -10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
• Bachelor's Degree in, Marketing, Business Administration, or related field
• Experience in the Developer & Startup ecosystem would be beneficial
• Ability to understand and communicate to diverse technical and non-technical audiences
• Penchant for technology creativity to \"think outside the box\" and leadership to execute effectively
• Experience building and delivering of field marketing covering campaigns, events and digital
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
• Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
• Hands-on execution ability with effective project and time management
• Project management, prioritization, organizational skills, accuracy in performance and details driven
• Experience in Salesforce, Marketo, Wordpress
• Highly metrics driven
• Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)
• Ability to maintain an optimistic, pragmatic, and self-starter attitude
• Global mindset and ability to think across discipline, industries, cultures and scenarios.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com