Copy | Associate Vice President

Zoho; Mumbai; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Only Much Louder Entertainment, a leader in India’s creative and entertainment network, seeks a Creative Director to shape campaigns at the intersection of culture and brands. You will own concept development, pitches, and end-to-end creative execution, collaborating with producers, directors, and vendors.

You’ll dissect briefs, articulate your point of view, and defend ideas while embracing feedback. A true consumer-insights thinker with a passion for entertainment will thrive here.

Qualifications

• Proven track record building campaigns in high-tempo agencies, brands, or media houses.
• Portfolio of work for global or large-scale regional brands that gained traction.
• Experience leading end-to-end campaigns from strategy to execution across AV/Trailer, TVC/DVC and OTT content.
• Demonstrated passion for entertainment and a strong consumption habit to stay ahead of trends.
• Deep understanding of pop culture (Indian and global) and social trends driving audience behavior.
• Ability to bridge human truth and brand objectives with consumer insights.

Responsibilities

• Translate brand brief into inspiring ideas and campaigns for kicks off and pitches.
• Build concepts from insights about brand, consumers and cultural trends.
• Collaborate with account management to refine ask, brief, insight, and approach.
• Plan creative solutions end-to-end—concepting, writing, and output management.
• Coordinate with directors, producers and vendors for on-brand execution.
• Partner with Business Development for creds meetings and client opportunities.
• Lead brainstorming sessions, maintain creative thinking, and drive innovative initiatives.
• Guide junior creatives and help them upskill.

Skills

Big Idea Leadership

Campaign Leadership

Brand storytelling

Digital & Social

OTT Content

Stakeholder management

Job description

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists' and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our businesses include:

• Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.
• Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences
• OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.
• OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.
• EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.
• OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

About the role:

OML’s agency team is looking for a Creative Director to lead our work at the intersections of all the opportunities that creative and culture represents. The team is tasked with creating campaigns that impact pop-culture while driving positive results for brands. The Creative Director will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.

You will be hands-on responsible for conceptualisation, development and execution of campaigns and pitches, getting your hands dirty wherever required. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.

The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.

Key responsibilities:

• Translate brand brief into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
• Build concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends
• Work with the account management teams to think through the ask, the brief, the insight, the approach.
• Effectively plan creative solutions all through - concepting, writing and managing campaign output
• Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
• Work with the Business Development teams to handle creds meetings, client engagement opportunities, etc
• Conduct brainstorming sessions with the creative team, maintaining creative thinking to develop innovative and actionable creative initiatives
• Guiding young creatives and helping them upskill and learn

Qualifications and Prior Experience:

• A proven track record of building creative campaigns within a high-tempo agency, brand, or media house. You're spent a decade honing the Big Idea.
• You have a portfolio of work for global or large-scale regional brands that got talked about.
• Expertise in running full-scale campaigns from strategy to tactical execution. You are as comfortable leading an AV/Trailer or TVC/DVC as you are overseeing OTT content, DVCs, and long-form storytelling.
• You don't just watch content; you live it. You have a borderline obsessive love for entertainment and a ridiculous consumption habit that keeps you ahead of the curve.
• You possess a high-definition awareness of pop culture (both Indian and Global). You understand the nuances of the digital 'off-beat' and the broader social trends that move people.
• You have a mastery of social best practices and a vision for how digital, mobile, and paid media should feel native, not intrusive.
• You have a proven ability to bridge the gap between human truth and brand objectives, building solutions that are rooted in deep consumer insights.
• You are a nimble thinker. While you can lead big-budget productions, you don't rely on them. You are resourceful enough to create something from nothing without needing a stacked staff for every project.

Our values:

• We build opportunities for our artists, brands and fans; and it's important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• It's not my job is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.