Campaign Operations Manager, Systems and AI

Omnissa; Chennai District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Omnissa is seeking a Campaign Operations Manager for Systems and AI in Bangalore, India. You will support core marketing platforms, Eloqua and Salesforce architecture, data health, and targeting infrastructure to enable scalable AI-driven workflows.

You will collaborate with Global Marketing, Revenue Operations, IT, and cross-regional teams to design automated, agentic processes and maintain clean data ecosystems that power AI scoring and routing at scale.

Qualifications

• 5–7 years in marketing operations, MarTech, or data operations at B2B SaaS companies.
• Deep hands-on Eloqua administration and strong Salesforce fluency.
• Hands-on data quality experience with dedupe/normalization and enrichment.
• Experience designing AI-augmented workflows with human verification.
• Lead scoring and routing architecture; attribution and funnel measurement.
• Systems-thinking with strong documentation discipline.

Responsibilities

• Support MarTech foundation: define scalable campaign execution and Eloqua health.
• Own Eloqua-Salesforce integration: sync, field mappings, routing; integrate with adjacent platforms.
• Own data health: deduplication, normalization, enrichment strategy.
• Maintain targeting logic for solution, vertical, lifecycle campaigns.
• Build and optimize lead scoring models and routing.
• Set up campaign tracking: UTM, attribution, dashboards.
• Design AI-driven workflows and document system architecture.

Skills

Eloqua admin

Salesforce fluency

Data quality

AI workflows

Lead scoring

Stakeholder mgmt

Tools

Eloqua

Salesforce

ZoomInfo

Job description

We are Omnissa! The world is evolving fast, and organizations everywhere—from corporations to schools—are under immense pressure to provide flexible, work-from-anywhere solutions. They need IT infrastructure that empowers employees and customers to access applications from any device, on any cloud, all while maintaining top-tier security. That’s where Omnissa comes in.

Job Description We are Omnissa! The world is evolving fast, and organizations everywhere—from corporations to schools—are under immense pressure to provide flexible, work-from-anywhere solutions. They need IT infrastructure that empowers employees and customers to access applications from any device, on any cloud, all while maintaining top-tier security. The Omnissa Platform is the first AI-driven digital work platform that enables smart, seamless and secure work experiences from anywhere. It uniquely integrates multiple industry-leading solutions including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance through common data, identity, administration, and automation services. Built on the vision of autonomous workspaces - self configuring, self-healing, and self-securing - Omnissa continuously adapts to the way people work, delivering personalized and engaging employee experiences, while optimizing security, IT operations and costs. we\'re experiencing rapid growth—and this is just the beginning of our journey!

At Omnissa, we’re driven by a shared mission to maximize value for our customers. Our five Core Values guide us: Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value—all with the aim of achieving shared success for our clients and our team.

As a global private company with over 4,000 employees, we’re always looking for passionate, talented individuals to join us. If you\'re ready to make an impact and help shape the future of work, we’d love to hear from you!

What is the opportunity?

As a Campaign Operations Manager For Systems And AI, You\'ll Support Our Core Marketing Platforms, The Eloqua/Salesforce Architecture, Integrations, Data Health, And Targeting Infrastructure. You\'ll Collaborate With Stakeholders Across The Omnissa Global Marketing Department And Regularly Interlock With Our Revenue Operations, And IT Teams. You Will Also Identify, Design, And Build Automated And Agentic Workflows That Enable The Team To Operate Safely And Efficiently At Scale. Here Is a Breakdown

• Support the MarTech foundation: define system requirements for scalable, automated campaign execution; administer Eloqua platform health, compliance, and performance
• Own and monitor the Eloqua to Salesforce integration: sync errors, field mappings, campaign member flows, and lead routing integrity; support integrations with adjacent platforms (webinar/event management, enrichment)
• Own data & targeting: contact data health (deliverability, accuracy, completeness), deduplication and normalization rules, and enrichment strategy
• Maintain and enhance targeting logic for solution, vertical, and lifecycle campaigns
• Build and optimize lead scoring models and lead distribution/routing
• Set up and maintain campaign tracking infrastructure: UTM standards, attribution alignment, and performance dashboards
• Build the marketing AI data readiness layer: structured, monitored, reliable data that AI scoring, routing, and agentic workflows can safely act on
• Design and implement AI-driven operational workflows
• Document system architecture, data dictionaries, integration maps, and lifecycle definitions as the team\'s source of truth

What Will You Bring To Omnissa

• 5–7 years in marketing operations, MarTech, or data operations at B2B SaaS companies
• Required: deep hands-on Eloqua administration (program canvas, custom objects, data tools) and strong Salesforce fluency (data model, campaigns, reports/dashboards; flows a plus)
• Hands-on data quality experience: dedupe/normalization logic, enrichment vendors (ZoomInfo or similar), and database health management
• Demonstrated experience designing AI-augmented workflows — not just using AI tools ad hoc — with good judgment about where AI outputs need human verification
• Lead scoring and routing architecture experience; understanding of attribution and funnel measurement
• Systems-thinking and documentation discipline; you leave a map behind you
• Demonstrated use of AI tools in production marketing workflows — with specific examples of processes you\'ve accelerated or automated
• Strong stakeholder management and ability to prioritize and manage competing requests

Location: Bangalore, India

Location Type: On-site

Travel Expectations: <5% travel over the course of year. Potential travel to Omnissa headquarters in Mountain View, CA.

You\'ll Join a Leadership-Led, Collaborative Team

The hiring manager for this role is Rushida Patel, who leads the Campaign Operations team within the Global Demand organization. Rushida has 13+ years of experience in B2B marketing operations. Her primary goal as a manager is to build a strong, cohesive, and collaborative team recognized as a strategic partner to the global marketing organization. You will be joining a talented, hard-working, and dedicated team responsible for Campaign Management, Digital COE, and Campaign Operations functions. We regularly collaborate with individuals across the Global Demand organization as well as with members of the Revenue Operations, Product Marketing, and IT. Our team members are located across the continental United States, but you will regularly engage team members in Europe and Asia-Pacific.