Campaign Management Manager

Accenture in India; Maharashtra; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Accenture PLC, a global leader in digital, cloud and security services, seeks a Campaign Management Manager in India’s marketing operations. You will drive SEM campaigns, oversee strategic PPC initiatives, and lead cross-functional teams to optimize direct marketing performance for major clients.

The role requires 13–18 years in marketing/digital advertising, with hands-on experience in Google Ads, Yahoo/Bing, and campaign platforms.

Qualifications

• 13–18 years of marketing/digital advertising experience.
• Proven SEM performance with PPC campaigns.
• Experience with campaign management platforms is required.

Responsibilities

• Balance marketing complexity with resource constraints.
• Drive performance using data, technology and content services at scale.
• Plan, execute, track and analyze direct marketing campaigns from inception to evaluation.
• Develop opportunities aligned with client performance goals.
• Oversee daily team work and ensure quality and timelines.

Skills

Campaign management

Digital marketing

PPC management

Data analysis

Strategic thinking

Communication skills

Education

Any Graduation

Tools

Search Ads 360

Marin Software

Kenshoo

Google Ads

Bing Ads

Job description

Skill required:

Marketing Operations - Campaign Management

Designation:

Campaign Management Manager

Qualifications:

Any Graduation

Years of Experience:

13 to 18 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• The planning, executing, tracking and analysis of direct marketing campaigns.
• These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for?
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 12+ years
• Experience with campaign management platforms such as Search Ads 360, Marin or Kenshoo
• Certifications in Google Adwords, Bing Ads and other relevant platforms
• Ability to think strategically and share recommendations & testing opportunities that that account goals
• Ability to clearly communicate, both verbally & in writing
• Passion for data analysis
• High levels of integrity, autonomy and self-motivation
• Up-to-date with the latest trends and best practices in search engine marketing
• Google Ads Paid Media - P5
• Paid Search (PPC) - P5
• Programmatic Campaign Management - P5 Roles and Responsibilities:
• Develop account opportunities aligned with meeting clients performance goals
• Display strong project management skills to effectively prioritize standard tasks test activations team bandwidth and overall client deliverables
• Oversee daily work completed by the team, inclusive of ensuring team members are maintaining strong time management and fulfilling tasks up to quality standards
• Proactively seek to share unique knowledge specialisms and insights across wider Paid Search team
• Identify emerging client development opportunities through frequent and fluid communication Inperson by email and on calls
• Participate in all weekly calls meetings as a thought leader
• Align with client stakeholders & vendor partners to work in lockstep towards core KPIs & goals