Campaign Developer

Epsilon; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Epsilon in Bengaluru seeks a Campaign Developer to build multi-channel marketing campaigns, create functional specs, develop flowcharts and workflows, and conduct unit and end-to-end testing. You will bridge clients and internal delivery teams to ensure smooth execution of campaigns.

The role requires hands-on experience with Adobe Campaign, AJO/ACC platforms, and SQL scripting. You’ll contribute to campaign launches, audience analysis, and performance reporting.

Qualifications

• 4-year college degree in a technical field or equivalent.
• Adobe Campaign certification is must.

Responsibilities

• Understand client requirements for campaign execution.
• Design campaign flows and audience analyses with visuals.
• Prepare mock data for testing.
• Develop and run test cases for campaigns.
• Build and deploy multi-channel campaigns (email, etc.).
• Write QC/SQL scripts for campaign setup and execution.
• Collaborate with clients and delivery teams to ensure success.

Skills

Marketing tech

AJO

ACC

SQL

JavaScript

Education

4-year engineering/technical degree

Adobe Campaign Certification

Tools

Adobe Campaign

Job description

About Business Unit

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Overview

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. As a Campaign Developer, your role will involve building multi-channel marketing campaigns, creating functional specifications, developing campaign flowcharts and workflows, and conducting unit and end-to-end testing, as well as overseeing the successful deployment of these campaigns. You will act as a bridge between clients and internal technical delivery teams, ensuring smooth communication and execution.

Why We Are Looking For You

Campaign Developer2 with a proven track record in developing, QA, and configuring Marketing Technology (AJO). Skilled in using advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications.

What You Will Enjoy In This Role

The Campaign Develoepr (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for driving campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign requirement gathering, developing, QA, performance monitoring, result analysis, and reporting.

Staying current with new technologies, ensuring precise documentation are essential for achieving client success and desired outcomes, with a focus on durability and longevity.

Responsibilities

• Ensure thorough understanding of client requirements for successful campaign execution.
• Use visual aids for comprehensive solution design and audience analysis.
• Prepare mock data to facilitate efficient testing processes.
• Ensure target audience attributes are well-understood for personalized campaigns.
• Prepare estimated audience/segment counts to guide campaign strategy.
• Configure metadata for precise campaign tracking and reporting
• Implement data flow logic for efficient campaign management.
• Develop email templates and content using MARTECH tools.
• Construct email content through scripting languages like Ampscript and JavaScript.
• Develop test cases and conduct thorough testing of marketing campaigns.
• Perform peer reviews to ensure campaign alignment with client requirements.
• Build QC/SQL scripts for campaign setup and execution.

Qualifications

• 4-year college degree in a technical field or equivalent
• Adobe campaign related certification is must.

Required Technical Skills

• Experience in technology with Marketing technologies (AJO, ACC,)
• 1 years minimum of experience with AJO platform and more than 2+ years working on Campaign implementations or manage project.
• Hands on experience on the Adobe Campaign tool is an added advantage
• 1+ years of SQL development experience including.
• 1+ years of scripting/programming experience (JavaScript preferred)
• Eager to learn new applications of traditional technologies.
• Able to articulate and convey technical concepts to a mixed audience.
• Familiarity with enterprise software and project implementation life cycles is a plus.
• Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.