Business Officer

Lactinova - Defining Nutrition; Punjab; On-site; INR 240,000 - 480,000; Full time

Job summary

Lactinova - Defining Nutrition is seeking a field-oriented sales professional to develop the cattle feed market and build a robust distributor network across targeted markets in India. You will track channels, increase brand value, and expand the customer base while meeting area targets.

The role emphasizes customer relationship management, market analysis, and strategic growth opportunities in agribusiness. Local travel is expected to support field activities.

Qualifications

• Clear communication and interpersonal skills for collaboration and customer engagement.
• Ability to manage client relationships, address concerns, and maintain satisfaction.
• Understanding sales processes, market dynamics, and strategic growth opportunities.
• Bachelor-level qualification in Business, Commerce, Agriculture, or related field is beneficial.
• Experience in agribusiness, livestock feed, or related industries is an advantage.

Responsibilities

• Develop the market for Lactinova Cattle Feed and build distribution networks in target markets.
• Track purchase and sales channel partners, increase brand and market value.
• Appoint and develop distributor channels and expand customer base.
• Achieve area targets and goals and service existing customers.
• Increase business opportunities through local market channels and feedback.
• Conduct market research and monitor competitor activities to adapt strategies.
• Develop innovative sales strategies and potentially handle key accounts.
• Travel locally as required to support field activities.

Skills

Communication skills

Customer service

Business acumen

Education

Bachelors degree (Business/Commerce/Agriculture)

Job description

Company Description

Lactinova - Defining Nutrition is a cattle feed company focused on advancing livestock nutrition to support healthier and more productive cattle. The organization positions itself as a pioneer in the field, emphasizing innovation and quality in its nutritional solutions. By improving cattle health and performance, Lactinova aims to positively impact the livelihoods of livestock owners and the broader agricultural community. The company promotes sustainable, science-based practices that contribute to long-term growth in the livestock sector.

Role Description

• Developing potential market for Cattle Feed, distribution network in targeted markets, tracking purchase & sales channel partners, create awareness amongst customers and analyse competitors ' activities, increase brand value as well as market value of Lactinova Cattle Feed.


• Appointment & development of Distributors channels.


• Achieving the targets and goals set in your area.


• Establishing, maintaining and expanding customer base.


• Servicing the needs of our existing customers.


• To increase business opportunities through various routes of the market.


• Developing innovative higher sales strategies.


• Possibly dealing with some major customer accounts yourself.


• Customer feedback and market research

Qualifications

• Candidates should possess effective Communication and Interpersonal Communication skills to collaborate with internal teams, engage with customers, and present information clearly.


• Candidates should possess Customer Service skills to manage client relationships, address concerns promptly, and maintain high satisfaction levels.


• Candidates should possess Business acumen to understand sales processes, market dynamics, and strategic growth opportunities.


• Relevant qualifications such as a bachelor's degree in Business, Commerce, Agriculture, or a related field are beneficial.


• Experience in agribusiness, livestock feed, or related industries is an advantage.


• Ability to travel locally, and adapt to field-oriented responsibilities.