Business Manager

Weekday; Bengaluru; On-site; INR 1,600,000 - 2,500,000; Full time

Job summary

MyNaksh in Bengaluru is seeking a Business Manager – Revenue & Retention at associate level to own end-to-end revenue, retention, monetization and customer lifecycle growth for a consumer business unit.

You will translate business targets into growth plans, run data-driven experiments, and collaborate with Product, Marketing and Data teams to drive measurable improvements in revenue and customer retention.

Qualifications

• 2+ years owning revenue or retention targets in a B2C app.
• Fluent understanding of P&L, LTV, and Payback terms.
• Hands-on with MoEngage, CleverTap or WebEngage for segments and journeys.
• Strong SQL skills and ability to build dashboards in Metabase.
• Experience running controlled experiments and deriving lift.

Responsibilities

• Own revenue and retention from first session onward.
• Translate targets into weekly plans and lead cross-functional reviews.
• Own lifecycle: activation, recharge, renewal, win-back.
• Design in-app, push, SMS and WhatsApp journeys.
• Set pricing, offers, and test changes with holdout groups.
• Monitor retention, ARPPU, LTV and share insights.

Skills

Customer Retention

P&L Management

SQL

Dashboarding

Experimentation

Pricing & Offers

Cross-functional collaboration

Tools

MoEngage

CleverTap

WebEngage

Metabase

Job description

This role is for one of our clients

Seniority level: Associate level

Industry: Technology, Information and Internet
Company Name: MyNaksh

Experience: 3+ yrs

Location: Bengaluru

Job Type: Full-time

₹16,00,000 - ₹25,00,000 a year

We are looking for a commercially driven Business Manager – Revenue & Retention to take end-to-end ownership of a consumer business unit, with direct responsibility for revenue, retention, monetization, and customer lifecycle growth.

The role is suited for a highly analytical and execution-oriented professional who can operate like a mini business owner—translating business targets into growth plans, making data-driven decisions, launching experiments, and driving measurable improvements in revenue and customer retention.

Requirements

The Role
Marketing brings users in. You own revenue and retention from the first session onward, and you carry the number.

• Review the P&L daily: deposits, subscriptions, discount spend, payouts, contribution margin. Act on anything unusual within 24 hours
• Turn monthly targets into weekly plans, and run the weekly cross-functional review with Product, Marketing, Data and Content
• Own the lifecycle: activation → first recharge → repeat → renewal → win-back
• Build personalized journeys in-app, push, WhatsApp and SMS, in English and Indian languages, triggered by each user's chart, transits and MyLife phases
• Own pricing, offers and paywalls, and test changes against holdout groups
• Track retention, repeat rate, ARPPU and cohort LTV, and share LTV:CAC with the Senior Manager, Marketing

What We're Looking For

• 2+ years as the named owner of a revenue or retention number in a B2C app
• Reads a P&L fluently: contribution margin, LTV, payback
• Hands-on with MoEngage, CleverTap or WebEngage: you build the segments, triggers and journeys yourself
• Strong SQL; builds your own dashboards in Metabase or similar
• Has run controlled experiments and can show what caused a lift
• Gets Product and Data to ship your priorities without authority over them
• Builds AI agentic workflows to ship faster

Good to Have

• Wallet or subscription monetization, including auto-pay renewals
• Bharat/T2-T3 and vernacular users, and 0-1 startup experience

Must-have skills

Customer Retention, P&L Management

Good-to-have skills

CRM, Growth Hacking