Business Manager

Weekday (YC W21); Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

MyNaksh in Bengaluru is seeking a commercially driven Business Manager – Revenue & Retention to own a consumer business unit end-to-end. You will drive revenue, retention, monetization and customer lifecycle growth with a strong emphasis on data-driven decision making.

The role requires analytical execution, the ability to translate targets into growth plans, and the experience to run experiments that improve metrics such as retention and ARPPU.

Qualifications

• 2+ years as owner of a revenue or retention number in a B2C app.
• Reads a P&L fluently including contribution margin, LTV, and payback.
• Hands-on with MoEngage, CleverTap or WebEngage.
• Strong SQL and ability to build dashboards in Metabase or similar.
• Experience running controlled experiments and proving uplift.
• Gets Product and Data to ship priorities without direct authority.
• Builds AI agentic workflows to ship faster.

Responsibilities

• Own revenue and retention from the first session onward, driving growth plans.
• Review the P&L daily and act on unusual items within 24 hours.
• Turn monthly targets into weekly plans and lead cross-functional reviews.
• Own the lifecycle: activation → first recharge → repeat → renewal → win-back.
• Build personalized journeys in-app, push, WhatsApp and SMS, in English and Indian languages.
• Own pricing, offers and paywalls, and test changes against holdout groups.
• Track retention, repeat rate, ARPPU and cohort LTV and share insights with the Senior Manager.

Skills

Revenue ownership

P&L management

SQL

MoEngage

CleverTap

WebEngage

Dashboards

Experimentation

Cross-functional

Job description

This role is for one of our clients

Seniority level: Associate level

Industry: Technology, Information and Internet

Company Name: MyNaksh

Experience: 3+ yrs

Location: Bengaluru

Job Type: Full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We are looking for a commercially driven Business Manager – Revenue & Retention to take end-to-end ownership of a consumer business unit, with direct responsibility for revenue, retention, monetization, and customer lifecycle growth.

The role is suited for a highly analytical and execution-oriented professional who can operate like a mini business owner—translating business targets into growth plans, making data-driven decisions, launching experiments, and driving measurable improvements in revenue and customer retention.

Requirements

The Role

Marketing brings users in. You own revenue and retention from the first session onward, and you carry the number.

• Review the P&L daily: deposits, subscriptions, discount spend, payouts, contribution margin. Act on anything unusual within 24 hours
• Turn monthly targets into weekly plans, and run the weekly cross-functional review with Product, Marketing, Data and Content
• Own the lifecycle: activation → first recharge → repeat → renewal → win-back
• Build personalized journeys in-app, push, WhatsApp and SMS, in English and Indian languages, triggered by each user's chart, transits and MyLife phases
• Own pricing, offers and paywalls, and test changes against holdout groups
• Track retention, repeat rate, ARPPU and cohort LTV, and share LTV:CAC with the Senior Manager, Marketing

What We're Looking For

• 2+ years as the named owner of a revenue or retention number in a B2C app
• Reads a P&L fluently: contribution margin, LTV, payback
• Hands-on with MoEngage, CleverTap or WebEngage: you build the segments, triggers and journeys yourself
• Strong SQL; builds your own dashboards in Metabase or similar
• Has run controlled experiments and can show what caused a lift
• Gets Product and Data to ship your priorities without authority over them
• Builds AI agentic workflows to ship faster

Good to Have

• Wallet or subscription monetization, including auto-pay renewals
• Bharat/T2-T3 and vernacular users, and 0-1 startup experience

Must-have Skills

Customer Retention, P&L Management

Good-to-have Skills

CRM, Growth Hacking