Business Development Manager

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Mahindra and Mahindra Limited (Automotive and Farm Equipment Business) is seeking a Business Development Manager / New Age Sales Manager to partner with the Zonal Manager. You will drive data-led decisions, develop real-time dashboards, and support strategic reviews across the zone.

The role emphasizes analytics, performance management, and digital tools adoption to enhance sales productivity and market growth in the automotive and retail segments.

Qualifications

• MBA and BE with 8–10 years in automotive or retail strategy.
• Strong capability in sales analytics, KPI reporting, and dashboards.
• Experience in business performance management, channel and distributor management.
• Proficiency with Excel, BI tools, and data storytelling.

Responsibilities

• Act as analytics and business effectiveness partner to the Zonal Manager, driving data-led decisions.
• Develop and maintain dashboards for real-time decision making and performance reviews.
• Provide strategic insights on territory, distributor opportunities, and market trends.
• Support monthly, quarterly, and annual business reviews with executive-ready decks.
• Enable sales productivity through reporting, automation, and self-service analytics.

Skills

Sales Analytics

Performance Management

Distributor Management

Market Development

Data Storytelling

KPI Reporting

Education

MBA

Bachelor of Engineering

Tools

Excel

Power BI

Tableau

PowerPoint

Dashboard Automation

SAP ERP

CRM Systems

SFA Tools

Digital Adoption

Job description

Job Description:

Responsibilities & Key Deliverables

The Business Development Manager (BDM) / New Age Sales Manager will serve as the analytics and business effectiveness partner to the Zonal Manager. The role is responsible for driving data-led decision-making, enhancing sales productivity, identifying growth opportunities, strengthening performance governance, and championing digital transformation initiatives across the zone.

The incumbent will act as the single point of contact for business analytics, performance tracking, market insights, sales effectiveness, and adoption of digital tools to improve business outcomes.

Key Responsibilities

1. Business Analytics & Performance Management

• Act as the single source of truth for all zonal business data, analytics, dashboards, and performance reporting.

• Monitor and analyze key business KPIs including: Primary Sales, Secondary Sales, Product-wise Performance, Distributor Performance. Market Development Initiatives, Retail Growth Drivers, Retailer & Mechanic Loyalty Programs, Digital Adoption Metrics and Sales Team Productivity Indicators

• Develop and continuously enhance business dashboards to enable real-time decision making.
• Ensure accuracy and integrity of business data through regular validation and reconciliation with Head Office reports.
• Proactively identify performance gaps, key trends, risks, and growth opportunities through data-driven insights.

2. Strategic Decision Support to Zonal Manager

• Partner closely with the Zonal Manager in driving business performance and growth initiatives.
• Provide actionable insights on: Territory-wise performance gaps, Distributor opportunities, Category and product interventions, Market opportunities, Emerging business trends and Competitive developments
• Facilitate structured monthly, quarterly, and annual business reviews.
• Create performance scorecards, management dashboards, review decks, and executive presentations.
• Support strategic planning and execution of business priorities for the zone.

3. Sales Productivity & Capability Enablement

• Provide analytical support to field sales teams through meaningful reporting, visualization, and insight generation.
• Design and deploy tools, trackers, and automated reports to improve field team effectiveness.
• Enable sales teams to Review territory performance, Track target achievement, Evaluate distributor effectiveness, Monitor retailer coverage and Identify opportunity pockets and growth levers
• Minimize manual reporting efforts by increasing automation and self-service analytics.

4. Digital Transformation & Technology Adoption

• Serve as the zonal champion for digital transformation initiatives.
• Collaborate with IT, Digital, Analytics, and Sales Excellence teams for: Business requirement gathering, User acceptance testing (UAT) and Deployment and adoption of digital solutions
• Drive implementation and adoption of sales automation, CRM, and analytics platforms.
• Support capability building initiatives focused on analytics, digital tools, and technology-driven decision making.

Preferred Industries

Retailing

Automotive Industry

Retail

Education Qualification

MBA; Bachelor of Engineering

General Experience

8 to 10Years of experience in Automotive / Retail strategy require

Critical Experience

Desired Competencies

Business & Functional Skills

• Strong understanding of Sales & Distribution Management
• Business Performance Management
• Channel & Distributor Management
• Sales Analytics and Insight Generation
• Commercial Acumen
• Market Development

Technology & Digital Skills

• Advanced Microsoft Excel
• Power BI / Tableau / Business Intelligence Platforms
• PowerPoint & Data Storytelling
• Dashboard Development & Automation
• SAP / ERP Systems
• CRM Platforms
• Sales Force Automation Tools
• Digital Adoption & Change Management

Analytical Skills

• Data Analysis & Interpretation
• Business Forecasting
• Trend Identification
• Root Cause Analysis
• Problem Solving
• Opportunity Identification
• Data-driven Decision Making

System Generated Core Skills

Analytical Thinking

Communication Skills

Creative Thinking

System Generated Secondary Skills

Requirements: