Manager-Regional Business Development Accessories

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Dehradun; Sur place; INR 900 000 - 1 300 000; Plein temps

Résumé du poste

Mahindra and Mahindra Limited (Automotive and Farm Equipment Business) is seeking a Regional Business Development Manager (Accessories) to drive accessories retail growth across the assigned region in India. You will work with dealerships, regional sales teams and cross-functional stakeholders to boost accessory penetration, improve customer engagement and ensure profitable growth.

The role focuses on dealer performance, launch support for OEM initiatives, regional marketing activations, and

Qualifications

• Bachelor-level or higher in Engineering, Automobile, Mechanical or Business Administration.
• MBA in Marketing or Sales is a plus.
• Proven track record in automotive accessories or aftermarket is desirable.

Responsabilités

• Drive regional Accessories retail growth and dealer performance.
• Develop and execute regional business plans aligned with OEM objectives.
• Monitor dealer networks, track KPIs, and optimize stock and promotions.
• Coordinate with supply chain and sales teams to maximize accessories penetration.
• Plan regional marketing activations, roadshows and dealer-level promotions.
• Lead training for dealer staff and ensure capability building in accessory selling.

Formation

Graduate in Engineering/Auto/Mech/BA

MBA preferred

Description du poste

Responsibilities & Key Deliverables

As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Business Performance Management

• Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
• Track key business KPIs and ensure sustainable growth.

Dealer Network Development

• Strengthen Accessories business capability across dealerships.
• Conduct regular dealer reviews and performance assessments.
• Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.

Sales & Retail Excellence

• Drive accessory attachment and penetration across vehicle models.
• Implement vehicle-wise and category-wise sales strategies.
• Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
• Identify, scale, and replicate best practices across the region.

Product & Category Management

• Promote OEM-approved accessories and support new product launches.
• Gather regional market insights and customer requirements to support product development.
• Ensure product availability and healthy inventory levels across dealerships.
• Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program Execution

• Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
• Roll out sales campaigns, contests, promotions, and incentive programs.
• Ensure effective implementation of seasonal and strategic business initiatives.
• Monitor program effectiveness and ROI.

Training & Capability Building

• Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
• Build dealer capability in accessory selling, upselling, and customer engagement.
• Support certification and dealer capability enhancement initiatives.

Stakeholder Management

• Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
• Create synergies with vehicle marketing initiatives and service camps to promote accessories.
• Serve as the primary regional point of contact for Accessories business matters.
• Align OEM and dealer objectives to drive business outcomes.

Market Intelligence & Business Development

• Analyze competitor products, pricing, promotions, and market trends.
• Identify growth opportunities, emerging customer needs, and business development levers.
• Recommend strategic actions to improve market share, revenue, and profitability.

Governance & Compliance

• Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
• Maintain accurate forecasts, business reports, and performance dashboards.
• Drive adherence to quality, warranty, and customer service standards.

KPIs

• Accessories Retail Target Achievement
• Retail Sales Growth
• Support Regional team for Accessories Billing Target Achievement
• Accessories Penetration (%)
• Vehicle Attachment Rate
• Category-wise Growth
• New Product Launch Success Rate
• Dealer Training Coverage
• Inventory Health & Availability
• Customer Satisfaction Metrics

Education Qualification

We prefer a candidate with the following qualifications:

• Graduate in Engineering / Automobile / Mechanical / Business Administration.
• MBA (Marketing / Sales) preferred.

General Experience

• 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.
• Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
• Proven track record of managing dealer networks and achieving business targets.

Critical Experience

Functional Competencies

• Accessories Retail Management
• Dealer Network Management
• Sales Planning & Forecasting
• Market Intelligence

Behavioural Competencies

• Leadership & Influencing Skills
• Customer Orientation
• Result Focus
• Negotiation Skills
• Relationship Management
• Problem Solving
• Communication & Presentation Skills
• Cross-functional Collaboration