Business Development Manager

Bestsellers Cochin; Kottayam, Pathanamthitta; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Bestsellers Cochin is seeking a Business Development Manager to drive growth for Franke-Faber kitchen appliances across the specified territory in India. You will push secondary sales through dealers and retailers, grow the dealer network, and ensure strong product promotion and merchandising at store level.

You will also lead primary Cooktop sales with distributors, monitor performance, and provide training on product knowledge and pricing strategies.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Commerce, or related field
• MBA in Sales/Marketing preferred
• 4–8 years of experience in channel sales or business development
• Experience in Kitchen Appliances, Consumer Durables, Electrical Appliances, Modular Kitchen, Sanitaryware, or Building Materials industry preferred

Responsibilities

• Drive secondary sales through dealers and retail counters; achieve monthly, quarterly, and annual targets.
• Monitor dealer-level product movement and healthy sell-out performance.
• Develop and expand dealer network in untapped markets and districts.
• Manage relationships with distributors, dealers, and retail partners; ensure smooth product supply and inventory flow.
• ISD monitoring: supervise promoters, product demonstrations, and training.
• Oversee in-store merchandising and brand visibility across retail counters.
• Track primary sales for Cooktop category and coordinate with distributors on orders and billing cycles.
• Prepare and submit sales reports and monitor territory performance.

Skills

Channel Sales

Dealer Development

Territory Planning

Retail Merchandising

Negotiation

Brand Visibility

Market Analysis

Education

Bachelor’s Degree in Business Administration, Marketing, Commerce, or related field

MBA in Sales / Marketing (preferred)

Job description

Job Purpose

The Business Development Manager (BDM) will be responsible for driving business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory.

The role focuses on pushing secondary sales through dealer and retail networks, strengthening channel relationships, expanding the dealer network, and ensuring effective execution of retail merchandising and promoter activities.

The BDM will also be responsible for driving primary sales for the Cooktop segment, ensuring product availability, and increasing brand presence across the assigned districts.

The position requires a highly proactive and target-driven sales professional capable of building strong dealer relationships and delivering consistent sales performance in a competitive retail environment.

Key Responsibilities

Secondary Sales Management

• Drive secondary sales of FrankeFaber kitchen appliances through dealers and retail counters within the assigned territory.
• Achieve monthly, quarterly, and annual sales targets set by the company.
• Monitor dealer-level product movement and ensure healthy sell-out performance.
• Implement strategies to improve retail counter productivity and sales conversion.

Primary Sales Cooktop Segment

• Drive primary sales growth for the Cooktop product category through distributors and channel partners.
• Coordinate with distributors to ensure timely order placement and billing cycles.
• Ensure availability of fast-moving cooktop models across dealer networks.
• Track and analyse primary sales performance and market demand trends.

Dealer Development & Network Expansion

• Identify and onboard new dealers, kitchen appliance retailers, and kitchen studios.
• Expand the dealer network in untapped markets and emerging districts.
• Strengthen relationships with existing dealers to drive long-term business growth.
• Conduct regular dealer visits and performance reviews.

Channel Sales Management

• Manage relationships with distributors, dealers, and retail partners.
• Ensure smooth product supply and inventory flow across the channel.
• Support dealers with product knowledge, pricing strategies, and promotional support.
• Develop effective channel sales strategies to increase market penetration.

ISD (In-Store Demonstrator) Monitoring

• Manage and monitor In-Store Demonstrators (ISDs) at retail counters.
• Ensure promoters actively engage customers and conduct product demonstrations.
• Conduct product training sessions for ISDs and retail staff.
• Monitor promoter productivity and improve conversion rates at retail counters.

Retail Merchandising & Brand Visibility

• Ensure proper display and merchandising of FrankeFaber products across retail outlets.
• Maintain premium brand presentation and display standards.
• Coordinate with marketing teams to implement POS branding and promotional campaigns.
• Ensure all retail counters maintain brand guidelines and product display standards.

Inventory Management & Stock Control

• Monitor dealer inventory levels and product availability.
• Ensure timely stock replenishment to avoid stock-outs.
• Coordinate with warehouse and supply chain teams to maintain optimal inventory levels.
• Track movement of fast-moving SKUs and key product models.

Market Intelligence & Business Development

• Conduct market surveys and competitor analysis to understand market trends.
• Track competitor pricing, product launches, and promotional strategies.
• Identify new business opportunities and growth markets.
• Provide feedback to management on market demand and customer preferences.

Sales Reporting & Performance Monitoring

• Prepare and submit daily, weekly, and monthly sales reports.
• Track secondary sales, primary sales, and dealer performance.
• Maintain records of dealer visits, sales activities, and market developments.
• Provide regular updates to management regarding territory performance.

Product Portfolio Franke & Faber

The Business Development Manager will handle sales and promotion of the following product categories:

• Kitchen Chimneys / Hoods
• Hobs
• Cooktops
• Built-in Appliances
• Dishwashers
• Microwave Ovens
• Kitchen Sinks
• Kitchen Faucets
• Waste Disposers

Key Performance Indicators (KPIs)

• Achievement of secondary sales targets
• Growth in primary sales for Cooktop category
• Expansion of dealer and retail network
• Improvement in retail counter productivity
• Effective management of ISDs and promoter performance
• Increased brand visibility and market share

Qualification

• Bachelor’s Degree in Business Administration, Marketing, Commerce, or related field
• MBA in Sales / Marketing preferred

Experience

• 4 – 8 years of experience in channel sales or business development
• Experience in Kitchen Appliances, Consumer Durables, Electrical Appliances, Modular Kitchen, Sanitaryware, or Building Materials industry preferred

Key Skills

• Channel Sales Management
• Dealer Development & Relationship Management
• Territory Sales Planning
• Secondary Sales Strategy
• Primary Sales Planning
• Retail Merchandising
• Negotiation & Business Development
• Inventory Planning & Market Analysis

Personal Attributes

• Strong communication and relationship-building skills
• Highly target-oriented and performance-driven
• Ability to work in fast-paced retail sales environments
• Strong analytical and problem-solving abilities
• Willingness to travel extensively within the assigned territory